Getting It Right the First Time
How Innovative Companies Anticipate Demand
John Katsaros and Peter Christy
0-313-35154-6/978-0-313-35154-9
Description
In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Two veterans of the high-tech industry explain how to create the right product for the right customer at the right time—before your competitors do—in today's hyper-fast business environment.
Reviews:
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Getting It Right the First Time will interest anyone trying to bring a highly innovative product to market but will be of greatest interest to those in marketing. Although the examples in the book focus on the high-technology industry, the techniques will be useful in any highly innovative situation....[p]oints the way to getting a solid grasp on ill-defined and emerging markets.
—The Journal of Product Innovation Management
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Business changes and influences are happening faster and faster, requiring the successful company to be more responsive and anticipatory than ever. For a guide which teaches managers and owners how to predict demand and handle it correctly, Getting It Right The First Time: How Innovative Companies Anticipate Demand is essential. Examples of real-life lucrative successes and missed opportunities alike offer lessons for all, and John Katsaros and Peter Christy have gathered a representative sampling of these case histories to work into a general company plan for marketing and advancement. Recommended for any entrepreneur interested in innovation.
—Internet Bookwatch
About the Author
John Katsaros
is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He is the author of
Selling High Tech
and a contributing author to
Tricks of the Internet Gurus
.
Peter Christy
is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He previously served as president of MicroDesign Resources and in management positions at leading computer companies, including Apple, Digital Equipment, IBM, and Sun Microsystems.
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0-313-35154-6
978-0-313-35154-9
Getting It Right the First Time
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