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Web 2.0 and Beyond
Understanding the New Online Business Models, Trends, and Technologies
 Tom Funk

0-313-35187-2/978-0-313-35187-7

Description
A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.

Reviews:
-Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself form the growing menace of cybercrime. —Booklist
-"This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners." —CHOICE
About the Author
Tom Funk has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named to Internet Retailer's Best of the Web Top 50. Funk is currently VP of Client Services for Timberline Interactive, a Web development and online marketing consultancy.
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0-313-35187-2 978-0-313-35187-7 Web 2.0 and Beyond $34.95    
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