-Covering three areas of religion that tend to influence election outcomes, Green illuminates the meaning of religious belonging, behaving, and believing in current political context. Each of these aspects of religion affects the way people vote and their views of issues, ideology, and partisanship. He reviews the importance of moral values in the major party coalitions and discusses the role religious appeals have in presidential campaigns. In addition, he compares the influence of religion to other factors such as gender, age, and income. Given the emphasis on the influence of religion on American politics and elections in recent years, this book serves as a cogent reminder that the situation is not new, and offers a careful analysis of the real role faith plays in the electing of government officials. —JA Justica

-[A] must-read for anyone interested not only in why religion has become more important in elections, but also in how....The Faith Factor at all times sticks to its tables. It does not offer sweeping generalizations....But it is an extremely valuable for anyone trying to figure out where the United States is headed. —Political Science Quarterly

-Green....takes a detailed look at the poll results from recent presidential elections and overturns of number of preconceptions about the role religion plays....What Green's detailed statistical analysis shows is that religion does indeed matter, but in ways that we have only begun to fathom. Equipped with Green's more nuanced appreciation of religion's role in voting perferences, we can map out new features in the political landscape....In a context in which secular pollsters too often set the agenda for political analysis, Green's fascinating and challenging book offers an important corrective. —The Christian Century Magazine