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Academic Turnarounds
Restoring Vitality to Challenged American Colleges and Universities
 Series: ACE/Praeger Series on Higher Education
 Edited by Terrence MacTaggart

0-275-98806-6/978-0-275-98806-7

Description
What are the hallmarks of a comprehensive institutional turnaround? It is too easy to mistake a single initiative -- mounting a new marketing program, for example, or bringing in a million dollar donation -- for true and lasting change. Successful turnarounds require profound, often difficult, actions that affect the finances, academic offerings, and reputations of colleges and universities. They take institutions to new levels of performance and then present new chalenges. MacTaggart examines the several stages that comprise insitutional turnarounds and offers practical advice on setting and reaching higher levels of performance.

Reviews:
-Million-dollar donations do not just appear like rescue ships on the horizon. Neither do effective marketing campaigns, positive press responses to achievements, or any other source of revitalization for colleges and universities. In this collection of articles aimed at Trustees, presidents and faculty, contributors describe the hard work and insight needed to get such major turnaround projects started, implemented, and assessed. They cover the three stages of revitalization, critical financial success factors, marketing and branding the new American colleges, fulfilling promises for faculty updates, getting practical in money matters, and managing turnarounds in public higher education. The collection closes with advice directly to presidents, donors, trustees and accreditors. —Reference & Research Book News
Endorsement From Richard D. Legon President, Association of Governing Boards of Universities and Colleges
In today's challenging environment for higher education there is increased pressure for institutions to maintain a high level of quality while managing efficiently. When institutions find themselves in a difficult position they need to take bold steps to renew themselves. Financial pressure is just one area that can put an institution in jeopardy. It is time for a fresh take on collaborative leadership to meet these challenges head-on and to develop and implement a path to a turnaround strategy, when it becomes a necessity. MacTaggart and his colleagues raise some important issues and present solid recommendations. Presidents, board members and other institutional leaders should read and consider the advice contained in its pages. It is a volume that adds value.
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0-275-98806-6 978-0-275-98806-7 Academic Turnarounds $44.95    
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