-Causal remarks, such as those referred to in prefatory remarks by a U. of Oregon professor, can have a life-changing impact on a listener's self-esteem. Based on extensive study of the phenomenon of spontaneous influence events (SIEs), a psychologist explains how SIEs can lead to new ways of thinking by disarming our usual defense mechanisms. Rousell's treatment focuses on clinical and anecdotal examples, but he does relate the resultant elevated suggestibility state to research on the placebo effect. The book includes exercises to reinforce personal strengths. —Reference & Research Book News

-An easy read that includes numerous examples of sudden influence events, their perception, management, and overall importance in learning both inside and outside of the classroom. Occasionally bordering on a manual on how to manipulate potentially traumatic learning events, Rousell's description of the role of hypnosis in education, and emphasis on the importance of creating linkages between information and feelings are timely and intriguing. Sudden Influence is an excellent invitation into the important and fascinating world of neurobiological learning and a valuable addition to every well-stocked, educational reference library. —Neurobiological Learning Society

-Rousell, a counseling psychologist with a doctoral degree in philosophy, has published his interesting book at a happy moment. Rousell's 20 years of research on what he calls spontaneous influence events (SIE) attempt to give solid grounding to the old adage Mighty oaks from little acorns grow. To Rousell, simple words or actions, heard or received when we are in an emotionally charged state, can be life-transforming in a way well beyond their apparent meaning. Rousell's work includes examples and proofs of the merits of his argument, as well as advice for both making use of such SIE moments and helping to create them for others. This book has a kind of counterpart in Nassim Nicholas Taleb's Black Swan and other recent works that emphasize the role of suddenness, chance, and influence-a kind of happy coincidence not unlike his own events. For most collections. —Library Journal