Greenwood Publishing Group : Political Campaigns and Political Advertising

Description

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political spin.

Reviews:

-". . . a highly recommended addition to academic and community library Political Science reference collections. . . . especially commended to the attention of the non-specialist general reader with an interest in the role media plays in American politics today." —Midwest Book Review

-"The author uses clear and easy-to-understand language to examine and interpret the content of media messages in print, image and multimedia forms in an objective manner." —Reference & Research Book News

-"The book is well researched and extremely well written. It is indexed for ease of use and provides ample citations to back up his findings and for further research. Baker's authority is strong, and the work is free from obvious baas. The photographs, charts, and graphs are well rendered and add to the power of the book. The price is even reasonable. The amount of information presented would make this a great book for circulating as well as reference collections. It would be an excellent addition to the collections of large public libraries and academic libraries supporting programs in communication or political science, and is highly recommended." —ARBAonline

About the Author

FRANK W. BAKER is a nationally recognized media literacy consultant and the webmaster of Media Literacy Clearinghouse, a respected media literacy resource Web site. He has worked in television news and as an administrator for instructional television and distance learning in the Orange County (Orlando), Florida, public school system. He is the author of Coming Distractions: Questioning Movies (2007), an introduction to media literacy for elementary students.

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ISBN	Title	Price
0-313-34755-7 978-0-313-34755-9	Political Campaigns and Political Advertising	$45.00
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