Greenwood Publishing Group : A Practical Guide to Enrollment and Retention Management in Higher Education

A Practical Guide to Enrollment and Retention Management in Higher Education
Marguerite J. Dennis

0-89789-591-6/978-0-89789-591-0

Description

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given.The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

About the Author

MARGUERITE J. DENNIS is Vice President for Development and Enrollment at Suffolk University in Boston. /e

List Price: $106.95 Pages: 160 Publication: 9/30/1998

To order, visit www.greenwood.com, call 1-800-368-6868, or use this order form:

Name
Address
City
State
Zip
Telephone
Email

Check enclosed made payable to Greenwood Publishing Group
Charge Credit Card: VISA MC AMEX

Credit Card #:
Expiration Date:
Signature (required):

ISBN	Title	Price
0-89789-591-6 978-0-89789-591-0	A Practical Guide to Enrollment and Retention Management in Higher Education	$106.95
If paying by check, please add shipping and handling: U.S. residents, add 10%; Canada residents, add 12%; $8.00 minimum. AZ, CA, CO, FL, MA, MD, ME, MO residents add sales tax on subtotal. CT, GA, KS, KY, MI, NC, NE, NJ, NM, NY, PA, SC, SD, VT residents add sales tax on subtotal plus shipping charges. Canada residents add GST tax. Enclose tax-exempt certificate if applicable.		Subtotal
		Shipping
		Sales Tax
		Total

Mail this form to: ABC-CLIO
Customer Service
P.O. Box 1911
Santa Barbara, CA 93116-1911