/images/gpg_top_graphic_pf2.jpg

Disease in the Popular American Press
The Case of Diphtheria, Typhoid Fever, and Syphilis, 1870-1920
 Series: Contributions in Medical Studies
 By Terra Ziporyn

0-313-26035-4/978-0-313-26035-3

Description
This study explores the depiction of medical science to the American public through the medium of popular magazines in the period 1870 to 1920. To understand the impact of medical advances as conveyed by the popular press, Ziporyn examines articles on diphtheria, typhoid fever, and syphilis in major popular magazines of the time. In search of the common underlying premises, she analyzes the very different depictions of these three diseases: diptheria was associated with children, typhoid fever with uncleanliness, and syphilis with immorality. Although generally conservative in announcing advances, medical popularizers nevertheless presented theory as absolute certainty. Perhaps in anticipation of reader desires, popular articles portrayed medical science as completely devoid of uncertainty of error.

Reviews:
-A well-researched, qualitative analysis of how the US mass media covered typhoid fever, diphtheria, and syphilis from 1870 to 1920. Ziporyn, a free-lance writer and former American Association for the Advancement of Science mass media science fellow, finds consistently high press coverage of typhoid fever contrasted with media disinterest in diphtheria and cautious reporting about syphilis. The press's approaches differed, she explains, because the news media responded to dissimilar social values about typhoid fever, diphtheria, and syphilis at the turn of the century. Ziporyn's observations are aided by a thorough, well footnoted analysis of publications across 14 categories. —Choice
  • Name:
  • Organisation:
  • Address:
  • Postcode:
  • Country:
  • Tel:
  • Email:
  • Signature:
  • Date:
  • Cheque enclosed £ _________________________
    (make cheques payable to Harcourt Education)
  • Charge credit card:
  •   VISA Mastercard American Express
  •   Switch   Issue Number _________________________
  • Card Number:
  • Expiry Date:
ISBN Title £ Price Qty £ Total
0-313-26035-4 978-0-313-26035-3 Disease in the Popular American Press £65.00    
Postage: Free to the UK trade. UK £3. Europe* £6. ROW* £10.
*Overseas by airmail, please request quotation for alternative such as courier. 		Postage and Packing  
Total  
Post to: Marston Book Services Ltd
160 Milton Park, Abingdon OX14 4SD, UK
Tel: +44 (0)1235 465500
Fax: +44 (0)1235 465555
E-mail: enquiries@marston.co.uk