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Health Communication Lessons from Family Planning and Reproductive Health
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Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon, Ward Rinehart
with the editorial assistance of Kristina Samson Foreword by Everett M. Rogers
Under the auspices of the Center for Communication Programs, Johns Hopkins School of Public Health
Book Code: B5578
ISBN: 0-275-95578-8
ISBN-13: 978-0-275-95578-6
328 pages, figures,
Praeger Paperback
Publication: 10/30/1997
List Price: $36.95 (UK Sterling Price: £21.95)
Availability: In Stock
Media Type: Paperback
Also Available: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • As the frist of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivate change in human behavior, especially with respect to family planning and reproductive health.
    —Studies in Family Planning
  • Endorsement From Craig Lefebvre
    Chief Technical Officer, Prospect Associates
    President, Society for Social Marketing:     A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health.
  • Endorsement From Steven W. Sinding
    Director, Population Sciences, The Rockefeller Foundation:     This book is essential reading not only for the population and reproductive health communities. It is also perhaps the most important single contribution to our knowledge of how to stimulate social change through international development cooperation.
Description: Effective communication is the key to encouraging healthy behavior. Documenting a revolution in both theory and practice, Johns Hopkins University experts show that communication leads the way to healthy reproductive health and family planning behavior. They explain why communication makes so much difference and how communication programs can be made to work. This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators.
Table of Contents:
  • Foreword by Everett M. Rogers
  • Preface
  • Public Health, Family Planning, and Communication
  • Conceptual Frameworks for Strategic Communication
  • Preliminary Analysis for Program Planning
  • Strategic Design
  • Develop, Pretest and Revise, Produce
  • Management, Implementation, and Monitoring
  • Impact Evaluation
  • Planning for Continuity
  • Challenges and Opportunities for the 21st Century
  • Appendix: JHU/PS Collaborating Organizations, 1982-1996
  • Bibliography
  • Index
LC Card Number: 97-19235
LCC Class: HQ766
Dewey Class: 363
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