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Media Literacy Keys to Interpreting Media Messages
Third Edition

Art Silverblatt

Book Code: B9258

ISBN: 0-275-99258-6

ISBN-13: 978-0-275-99258-3

DOI:

512 pages, tables, figures, photos

Praeger Paperback

Publication: 11/30/2007

List Price: $32.00 (UK Sterling Price: £18.95)

Availability: In Stock

Media Type: Paperback

Also Available: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. To that end, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication--print, photography, film, radio, television, and interactive media. Since the first edition of this text was published in 1995 and the second in 2001, much has happened in the world of media. This new, third edition addresses those changes in particular. It also includes: conceptual revisions, current examples, updated references, and discussions of new developments in media, especially in digital media.
Part I presents a theoretical framework for the critical analysis of media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media. Part III offers a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate.

Table of Contents:

Preface
PART 1 INTRODUCTION
Chapter 1: Introduction to Media Literacy
PART II KEYS TO INTERPRETING MEDIA MESSAGES
Section I: Process
Chapter 2: Elements of Communication
Chapter 3: Process
Media Communicator
Function
Chapter 4: Process
Comparative Media
Audience
Section II: Context
Chapter 5: Historical Context
Chapter 6: Cultural Context
Chapter 7: Structure
Section III: Framework
Chapter 8: Framework
Introduction
Plot
Chapter 9: Framework
Genre
Conclusion
Section IV: Production Elements
Chapter 10: Production Elements
Editing
Color
Lighting
Shape
Scale
Relative Position
Movement
Chapter 11: Production Elements
Point of View
Angle
Conotative Words
Conotative Images
Performance
Sound
Part III: Media Formats
Chapter 12: Journalism
Chapter 13: Advertising
Chapter 14: American Political Communications
Chapter 15: Digital Media
PART IV: ISSUES AND OUTCOMES
Chapter 16: Issues in Media Communication
Outcomes
Glossary
Suggested Reading
Index

LC Card Number: 2007028755

LCC Class: P96

Dewey Class: 302


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