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Media Literacy Keys to Interpreting Media Messages, Third Edition
Art Silverblatt
ISBN: 0-275-99258-6
ISBN-13: 978-0-275-99258-3
512 pages
Praeger Publishers
Publication: 11/30/2007
List Price: $32.00 (UK Sterling Price: £22.95)
Availability: In Stock
Media Type: Paperback
Also Available: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. To that end, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication—print, photography, film, radio, television, and interactive media. Since the first edition of this text was published in 1995 and the second in 2001, much has happened in the world of media. This new, third edition addresses those changes in particular. It also includes: conceptual revisions, current examples, updated references, and discussions of new developments in media, especially in digital media.
Part I presents a theoretical framework for the critical analysis of media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media. Part III offers a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate.
Table of Contents:
  • Preface
    PART 1 INTRODUCTION
    Chapter 1: Introduction to Media Literacy
    PART II KEYS TO INTERPRETING MEDIA MESSAGES
    Section I: Process
    Chapter 2: Elements of Communication
    Chapter 3: Process
    Media Communicator
    Function
    Chapter 4: Process
    Comparative Media
    Audience
    Section II: Context
    Chapter 5: Historical Context
    Chapter 6: Cultural Context
    Chapter 7: Structure
    Section III: Framework
    Chapter 8: Framework
    Introduction
    Plot
    Chapter 9: Framework
    Genre
    Conclusion
    Section IV: Production Elements
    Chapter 10: Production Elements
    Editing
    Color
    Lighting
    Shape
    Scale
    Relative Position
    Movement
    Chapter 11: Production Elements
    Point of View
    Angle
    Conotative Words
    Conotative Images
    Performance
    Sound
    Part III: Media Formats
    Chapter 12: Journalism
    Chapter 13: Advertising
    Chapter 14: American Political Communications
    Chapter 15: Digital Media
    PART IV: ISSUES AND OUTCOMES
    Chapter 16: Issues in Media Communication
    Outcomes
    Glossary
    Suggested Reading
    Index
About the Author: Art Silverblatt is Professor of Communications and Journalism at Webster University in St. Louis. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (Praeger Publications, 1995, 2001), The Dictionary of Media Literacy (Greenwood Press, 1997), Approaches to the Study of Media Literacy (1999), and International Communications: A Media Literacy Approach (2004).
LCC Class: 302
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