Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

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Robert North Roberts, Scott John Hammond

ISBN: 0-313-36159-2

ISBN-13: 978-0-313-36159-3

DOI:

432 pages

Greenwood Press

Publication: 10/30/2008

List Price: $25.00 (UK Sterling Price: £17.95)

Availability: Print on demand

Media Type: Paperback

Also Available: Hardcover

Trim Size: 7 x 10

Subjects:

Reviews:

[T]his informative work would be useful to any reader who wants a better knowledge of the electoral history of the world's most influential democracy.
—Reference Reviews December 2004
[T]his volume would be a sound investment for a high school or college reference collection....[d]efinately a worthwhile purchase....Recommended.
—Library Media Connection November/December 2004
A handy title to own.
—School Library Journal October 2004
This reference provides a different slant on presidential elections.
—Booklist/Reference Sources on the Presidency and Presidential Elections October 1, 2004
The goal of stimulating the student toward further exploration and research into presidential politics and its rich history is well served by this clearly written and easy-to-use tool. It will be an excellent addition to high-school and undergraduate libraries as well as public libraries.
—Booklist/Reference Books Bulletin August 2004
Intended to provide high school and undergraduate students with a better understanding of this vital political process, this encyclopedia will serve public, academic and school libraries.
—Gale-Lawrence Looks at Books June 2004
A comprehensive resource for those interested in the history of presidential rhetoric and campaigns....Each entry includes a selected list of further references, and an appendix provides a chronological table of major party campaign platforms for a quick review of key issues and policies relevant to a specific campaign. Highly recommended. Public and academic libraries.
—Choice 10/1/2004

Description: I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters—but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to—and memorized by—a huge voting public.

Coverage includes an Introduction, a guide to related topics, a timeline of presidential campaigns, presidential campaigns from 1789-2000, presidential campaign slogans, issues, platforms, and programs and an appendix.

The first half offers a succinct account of every presidential election from George Washington to George W. Bush. The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.

Table of Contents:

Preface
Introduction
Guide to Related Topics
Timeline of Presidential Campaigns
Presidential Campaigns, 1789-2000
Presidential Campaign Slogans, Issues, Platforms, and Programs
Appendix: Major Party Platforms: Selected Planks since 1840
Selected Bibliography
Index

About the Author: Robert North Roberts is Professor of Political Science at James Madison University.

Scott John Hammond is Associate Professor of Political Science at James Madison University.

LCC Class: 324


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