Accounting for Corporate Reputation

Book flyer
MS Word
International
MS Word

(Click to Enlarge)

By Ahmed Riahi-Belkaoui and Ellen L. Pavlik

ISBN: 0-89930-717-5

ISBN-13: 978-0-89930-717-6

DOI:

272 pages, figures, tables

Quorum Books

Publication: 8/30/1992

List Price: $117.95 (UK Sterling Price: £65.00)

Availability:

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Business » Management
Business » Accounting & Taxation
Business » Corporate/Business Communications

Description: This unique book examines conceptual, empirical, and practical issues associated with corporate reputation. Emphasizing the importance of the roles of corporate social disclosure and organizational effectiveness, the authors emphasize the need for an integrative framework in explaining the nature of corporate reputation. Utilizing valuable data provided by Fortune magazine, the book provides both a historical evaluation of reputational rankings of Fortune 500 firms for the period 1987-1991 and insights as to the market reaction to disclosure of these rankings. These can be utilized by firms in building reputation, investors in evaluating their strategies, and public policy officials in dealing with corporations. Following an extensive review of the conceptual foundations of corporate reputation, namely corporate social performance and disclosure and organizational effectiveness, the authors present explanatory and predictive models of corporate reputation. They then examine the potential relationship between corporate reputation and shareholders' wealth--the market reaction to reputation signals. Their findings suggest that a firm's benefit from the disclosure of reputation signals will depend on size and expectations, and that such disclosure appears to lead to a significant, lagged market reaction. Based on a detailed analysis of the 1987-1991 performance of U.S. firms on eight key attributes of reputation, the authors conclude with insights that can be utilized by corporations and investors alike.

Table of Contents:

Preface
Concepts of Reputation-Social Performance
Concepts of Reputation-Organizational Effectiveness
Determinants of Reputation Building
Corporate Reputation and Shareholders' Wealth
Performance of U.S. Firms on Reputation
Appendix

LC Card Number: 92-8401

LCC Class: HF5686

Dewey Class: 657


All rights reserved. Copyright © 1999-2010 ABC-CLIO 130 Cremona Dr., Santa Barbara, CA 93117, 805-968-1911