Lifestyle Marketing Reaching the New American Consumer

Subjects:

• Business » Marketing, Advertising, Sales

Awards:

• Choice Outstanding Academic Titles, 2004

Reviews:

• For sales and marketing professionals as well as anyone interested in contemporary marketing, this book provides an easy-to-read introduction to the influence of lifestyles on modern sales and marketing strategies. The excellent bibliography will lead readers to other relevant publications. This work should be a part of every serious business collection. Highly recommended. Upper-division undergraduate through professional collections.
  —Choice 5/1/2004
• [A] useful handbook to marketers, illuminating the ways to reach varying identity markets.
  —Sage Race Relations Abstracts 8/1/2005
• New Markets, New Media Web Addendum [T]o be considered for public and academic library collections. To give your collection more depth....[r]ecommended.
  —LibraryJournal.com 10/1/2005

Table of Contents:

• Illustrations
  Preface
  Acknowledgments
  The Basis for Competitive Lifestyle Market Segmentation Strategies
  Lifestyles and decision Making
  Purchasing Behavior
  Changing Values and Lifestyles
  Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market
  Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets
  Targeting the Changing Lifestyles of the Senior Market
  Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets
  Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian Markets
  Epilogue
  Bibliography
  Index