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Web 2.0 and Beyond Understanding the New Online Business Models, Trends, and Technologies

Tom Funk

Book Code: C35187

ISBN: 0-313-35187-2

ISBN-13: 978-0-313-35187-7

DOI:

Praeger Publishers

Publication: 11/30/2008

List Price: $34.95 (UK Sterling Price: £19.95)

Availability: Not yet published. (Estimated publication date, 11/30/2008)

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: "Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book will present a wealth of ideas for any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Table of Contents:

Acknowledgments
Introduction: What is Web 2.0 and How Will It Change My
Business?
Chapter One: Power to the People
Chapter Two: Pull Media, Not Push
Chapter Three: The Web as Platform: The Network Is the Computer
Chapter Four: Case Studies: Rapidly Changing Online Landscapes
Chapter Five: Successful Online Business Models for Web 2.0 and Beyond
Chapter Six: Ten Things You Should Do to Make Your Business
More Web 2.0
Chapter Seven: The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Dayor Business
Chapter Eight: Web 3.0: What Does the Future Hold?
Appendix A: The Technologies Driving Web 2.0
Appendix B: Web 2.0 Reading and Resource List
Notes

LC Card Number: 2008020074

LCC Class: HF5548

Dewey Class: 658


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