Boomer Destiny
Leading the U.S. through the Worst Crisis Since the Great Depression
Tom Osenton
ISBN:
0-313-35604-1
ISBN-13:
978-0-313-35604-9
210 pages
Praeger Publishers
Publication:
4/30/2009
Availability:
In Stock
Media Type:
Hardcover
Trim Size:
6 1/8 x 9 1/4
Subjects:
Reviews:
-
"The leadership role of Baby Boomers in the current economic crisis is explored by Osenton (marketing, U. of New Hampshire), who states that as the elder generation these Americans need to preserve their legacy by returning the country to a pathway of growth. Written for general audiences (and Boomers in particular), this volume first examines the
repeating economic patterns that have caused such crises as the Great Depression and then provides a strategy for implementing the “New New Deal.” The author also discusses the need to address the budget deficit, healthcare, immigration, education and environmental issues for future generations."
—Reference & Research Book News
August 2009
Description:
The U.S. experiences a major crisis about every eighty years, and the last big crisis started more than eighty years ago. If history is any indicator, argues author Tom Osenton, we are in the very early stages of the next major crisis—one that could make the Great Depression seem like a day at the beach. The storm clouds are on the horizon: A slowing U.S. economy, major banks failing, a weakening dollar, the subprime mortgage debacle, a widening gap between the wealthy and working class, credit delinquencies and bankruptcies on the rise, infrastructure crumbling, healthcare in crisis—the list goes on and on. Baby Boomers, says Osenton, are standing precisely where FDR stood at the beginning of the Great Depression, and they are in a unique position to help pull society out of the morass and set the country on a course of growth and contentment for generations to come.
It's no wonder that most young people do not feel they will be better off than their parents. Besides a looming economic crisis, we face a number of other crises: budget deficit, environmental, real estate, infrastructure, education, immigration, and healthcare. Now throw in some unforeseen wild cards such as terrorism, war, disease, poverty, homelessness, and natural disasters, and you have a recipe for a cataclysmic, multi-generational failure that will take decades and trillions of dollars to fix. Boomers are about to move into the role as the elders of an America desperate for leadership. It will be Boomers who take responsibility for directing us through the minefield of crises that will profoundly shape the U.S. for decades to come. It will be the Boomers' responsibility—and their destiny and legacy—to lead the U.S. through a thicket of issues that have been back-burnered by at least the last five presidential administrations. Full of solutions to seemingly intractable problems, Boomer Destiny shows how they can do it.
Table of Contents:
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Introduction
1: A LEGACY NOT YET WRITTEN
2: REPEATING CYCLES IN AMERICAN HISTORY
3: THE GATHERING STORM
4: BOOMER SPRING 1946 to 1964
5: BOOMER SUMMER 1965 to 1984
6: BOOMER AUTUMN 1985 to 2004
7: BOOMER WINTER THE NEXT AMERICAN CRISIS 2005 to 2024
8: THE NEW NEW DEAL
9: RISING TO THE OCCASION
10: THE BOOMER GRID
11: BOOMERS WILL
12: BOOMER LEGACY
About the Author:
Tom Osenton, is an adjunct professor of marketing at the University of New Hampshire's Whittemore School of Business and Economics. He is also a partner in Chicago-based market research and one-to-one marketing company Customer Share Group, Inc. Previously, he held senior-level positions at such companies as CapCities/ABC, VNU, and the Times-Mirror Company. He is the author of Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty, and The Death of Demand: Finding Growth in a Saturated Global Economy.
LCC Class:
330.973'092-dc22
www.greenwood.com/catalog/C35604.aspx
