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Planning and Human Survival
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Melville C. Branch
Book Code: C3826
ISBN: 0-275-93826-3
ISBN-13: 978-0-275-93826-0
192 pages
Praeger Publishers
Publication: 6/30/1992
List Price: $106.95 (UK Sterling Price: £59.95)
Availability: Out of stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • This is the fourth book in Branch's series on defining the planning process, on examination of planning by various formal organizations, and on planning at the individual level. Branch (Univ. of Southern California) addresses the basic questions of whether humankind will apply the planning process to solve fundamental problems in a way to advance and favor survival as a species or continue on a path of increasing self-destruction. Some of the critical problems identified as needing immediate planning attention include nuclear war, crime, terrorism, addiction, poverty, hunger, housing deficiencies, educational deficiencies, public health, family structure, religion, and population growth. Branch argues that amelioration of these problems may be achieved with comprehensive planning from the individual to the national governmental level. However, a key element in the success or failure of these efforts will be the role of the mass media in the planning process. Television is described as particularly important and is predicted to become even more influential in the future. The book is thoughtfully written but is not a significant academic treatise. The style of writing is conversational. Selected bibliography, brief index. General; undergraduate.
    —Choice
Description: Continuing a life-long study, this latest work by Melville Branch describes planning as an essential element in all human activity, a principal determinant of the current condition as well as the future of society and the survival of the species. He explains planning as a primary force in the development, prospects, and continuation of human society. He defines the crucial role of the mass media in the types and success of planning. In clear, nontechnical language, Branch investigates the primary problems confronting human society; individual characteristics and societal features that affect planning, the types and applications of planning, advanced planning education and knowledge, and the societal situation and planning. This book treats planning from a broader, more fundamental perspective than other studies in the field: as a process inherent in human activities, critical to societal success, and a distinct intellectual discipline and managerial method. It will primarily be of interest to planners in civil government, business, and the military. And to those who are active and concerned with the role of the mass media--particularly television--in our future.
Table of Contents:
  • Introduction
  • The Existing Situation
  • Critical Problems Confronting Society
  • Human Characteristics Affecting Planning
  • Societal Features Affecting Planning
  • The Mass Media and Planning
  • Planning for the Future
  • Types and Applications of Planning
  • Advancing Planning Education and Knowledge
  • Societal Situation and the Future of Planning
  • Selected Bibliography
  • Index
LC Card Number: 91-44569
LCC Class: HN28
Dewey Class: 361.61
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