Communication in the Presidential Primaries

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Communication in the Presidential Primaries Candidates and the Media, 1912-2000

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Kathleen E. Kendall

ISBN: 0-275-94070-5

ISBN-13: 978-0-275-94070-6

DOI:

272 pages

Praeger Publishers

Publication: 1/30/2000

List Price: $125.00 (UK Sterling Price: £86.95)

Availability: In Stock

Media Type: Hardcover

Also Available: Paperback Ebook

Trim Size: 6 1/8 x 9 1/4

Subjects:

Series Title: Praeger Studies in Political Communication

Description: In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies.

Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

Table of Contents:

Introduction: The Unique Rhetorical Situation of the Presidential Primary
Primary Rules and Their Impact on Communication
Speeches and Debates for Dozens...and Millions
Advertising in a Multi-Candidate Field
Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952
Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992
Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game
References

About the Author: KATHLEEN E. KENDALL is Associate Professor and Graduate Director in the Department of Communication, University at Albany, State University of New York. She is the author of numerous articles on political communication in journals such as Presidential Studies Quarterly, Journal of Communication, American Behavioral Scientist, and Communication Quarterly, and editor of Presidential Campaign Discourse: Strategic Communication Problems (1995).

LCC Class: 324


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