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The 1992 Presidential Campaign A Communication Perspective
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Edited by Robert E. Denton, Jr.
ISBN: 0-275-94559-6
ISBN-13: 978-0-275-94559-6
288 pages
Praeger Publishers
Publication: 7/30/1994
List Price: $119.95 (UK Sterling Price: £70.00)
Availability:
Media Type: Hardcover
Also Available: Paperback
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Recommended for undergraduate and graduate collections.
    —Choice
Description: Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to make sense of our environment, "political bits" of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, "electronic town hall" meetings, and C-Span.
Table of Contents:
  • Series Foreword
  • Preface
  • Acknowledgments
  • A Communication Model of Presidential Campaigns: A 1992 Overview by Robert E. Denton, Jr. and Mary Stuckey
  • The Early Campaign by Judith S. Trent
  • The 1992 Presidential Nominating Conventions: Cordial Concurrence Revisited by David Timmerman and Larry David Smith
  • The 1992 Presidential Debates by Robert V. Friedenberg
  • Political Advertising in the 1992 Campaign by Lynda Lee Kaid
  • A Time for Change in American Politics: The Issue of the 1992 Presidential Election by Rachel L. Holloway
  • Voter Rationality and Media Excess: Image in the 1992 Presidential Campaign by Alan Louden
  • Television News and the Advertising-Driven New Mass Media Election: A More Significant Local Role in 1992? by Montague Kern and Robert H. Wicks
  • The Electronic Town Hall in Campaign '92: Interactive Forum or Carnival of Buncombe? by Dan Nimmo
  • Video Verite: C-SPAN Covers the Candidates by Jannette Kenner Muir
  • Selected Bibliography
LC Card Number: 93-50064
LCC Class: JK526
Dewey Class: 324.973
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