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Telepower, Planning, and Society Crisis in Communication
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Melville C. Branch
Book Code: C4599
ISBN: 0-275-94599-5
ISBN-13: 978-0-275-94599-2
216 pages
Praeger Publishers
Publication: 9/30/1994
List Price: $75.00 (UK Sterling Price: £41.95)
Availability: Print on demand
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: Telepower, Planning, and Society examines the crucial issues facing society in the rapid development of telecommunication. Melville Branch discusses the real and generally unrecognized impact and power of television and telecomputing; the role and responsibilities of the mass media; the built-in dynamics of commercial television that have caused it to become more and more divorced from the conditions and needs of society; and the comprehensive planning necessary, both in government and the private sector, to achieve societally desirable goals. He addresses important questions: Why do we disregard the pervasive effects of television and telecomputing on society? Why are the determinative role and responsibilities of the mass media rarely considered by the public? Why don't elected representatives plan explicitly for the best use of our vast communication system? Why isn't this system treated as the most crucial public utility? These issues, addressed straightforwardly by Dr. Branch, are important for all to consider, especially the legislative and entrepreneurial leaders of our society.
Table of Contents:
  • Preface
  • The Existing Situation
  • Human Considerations in Planning
  • Planning in Practice
  • Successful Planning
  • Failure at the Top
  • Causes of the Condition
  • Critical Areas for Societal Advancement
  • Communication
  • Government
  • Communication and Government
  • Communication and Education
  • Education and Government
  • Government and Planning
  • Comprehensive Planning
  • Mechanism for Planning
  • Research
  • Professional Education and Occupation
  • Role of the Mass Media
  • Fundamental Requirements
  • National Information System
  • Responsibility
  • Effectuation
  • Concerning the Future
  • Planning
  • Telecommunication
  • Competition, Conflict, or Chaos
  • Democratic or Autocratic Planning
  • Basic Considerations
  • Crucial Determinations for the Future
  • Selected References
  • Index
LC Card Number: 94-15882
LCC Class: HD87
Dewey Class: 384
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