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Print and Broadcast Journalism A Critical Examination
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Edd Applegate
Book Code: C5333
ISBN: 0-275-95333-5
ISBN-13: 978-0-275-95333-1
224 pages
Praeger Publishers
Publication: 8/30/1996
List Price: $115.00 (UK Sterling Price: £65.00)
Availability: Out of stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States. The author sets out critical analyses of several hotly debated issues, including news balance and objectivity, freedom of the press, and news coverage of minorities. After an appraisal of the present condition of journalism education in the United States, the author provides both complete and annotated professional guidelines and mission statements from key advertising, broadcasting, and print media organizations.
Table of Contents:
  • The Four Concepts of the Press and the Media in America
  • What Is News?
  • News Balance and Objectivity
  • The Purposes of the Media
  • Minorities and the Purposes of the Media
  • The Commission on Freedom of the Press and the New Canons of Journalism
  • Freedom of the Press
  • Journalism Education: How Responsible Is It?
  • Appendix A: The Advertising Principles of American Business
  • Appendix B: Code of Ethics
  • Appendix C: Code of Professional Standards for the Practice of Public Relations--Public Relations Society of America
  • Appendix D: Guidelines for Advertising Pages and Special Advertising Sections
  • Appendix E: National Association of Broadcasters Radio Code
  • Appendix F: National Association of Broadcasters Television Code
  • Appendix G: Radio-Television News Directors Association Code of Ethics
  • Appendix H: Standards of Practice of the American Association of Advertising Agencies
  • Appendix I: American Society of Newspaper Editors: A Statement of Principles
  • Appendix J: The Voluntary Movie Rating System
  • Selected Bibliography
  • Index
LC Card Number: 96-14725
LCC Class: PN4888
Dewey Class: 070
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