Advertising and Culture — www.greenwood.com

Book flyer
MS Word
International
MS Word

Advertising and Culture Theoretical Perspectives

(Click to Enlarge)

Mary Cross

Book Code: C5351

ISBN: 0-275-95351-3

ISBN-13: 978-0-275-95351-5

DOI:

152 pages, photographs

Praeger Publishers

Publication: 7/30/1996

List Price: $76.95 (UK Sterling Price: £44.95)

Availability: Print on demand

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture.

Table of Contents:

Introduction
Reading Television Texts: The Postmodern Language of Advertising by Mary Cross
When Foreign Sells: Exotica in American TV Ads of the eighties and nineties by Elise Salem Manganaro
Some Versions of the Pastoral: Myth in Advertising; Advertising as Myth by Martin Green
"We Bring Good Things to Life"/"We're Always There": The AdWorld of GE by Harry Keyishian
Love and Liqueur: Modernism and Postmodernism in Advertising and Fiction by Walter Cummins
Man Has Fallen and He Can't Get Up: An Essay on Postmodernism and Advertising by Roger Koppl
Burroughs and Advertising: Fractured Language, Fractured Time, Fractured Image by Michael B. Goodman
The Selling of Gender Identity by Judith Waters and George Ellis
Advertising as Educator by Donald W. Jugenheimer
The Betrayal of the Media by Chester St. H. Mills and Rebecca A. Chaisson
Selected Bibliography
Index

LC Card Number: 95-26518

LCC Class: HF5813

Dewey Class: 659


All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc. 88 Post Road West, Westport CT 06881, (203) 226-3571