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Making "Pictures in Our Heads" Government Advertising in Canada

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Jonathan W. Rose

Book Code: C6842

ISBN: 0-275-96842-1

ISBN-13: 978-0-275-96842-7

DOI:

272 pages, figures, tables

Praeger Publishers

Publication: 3/30/2000

List Price: $110.95 (UK Sterling Price: £65.00)

Availability: In Stock

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Series Title: Praeger Series in Political Communication

Reviews:

...this work is an interesting and informative study...[t]he volume will interest Canadianists and students of political communications, mass media, and comparative politics.
—Choice
...a welcome study of one important dimension of this propaganda state and a fine application of rhetorical analysis to the understanding of advertising.
—Canadian Journal of Communication

Description: Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.

Table of Contents:

Introduction
Communication and Government
The Rise of Government Advertising in Canada
Inside the Idea Factory: The Production of Government Advertisements
The Canadian Unity Information Office: Crisis Advertising to Canadians
Selling the Patriation of the Constitution
Advertising the Goods and Services Tax: An "Uneasy Persuasion"
Creating Meaning in Advertising
Conclusion: A "Kind of Decent Materialism?"
Appendices
Bibliography
Index

LC Card Number: 99-046404

LCC Class: JL86

Dewey Class: 659


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