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Making Pictures in Our Heads Government Advertising in Canada
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Jonathan W. Rose
ISBN: 0-275-96842-1
ISBN-13: 978-0-275-96842-7
272 pages
Praeger Publishers
Publication: 3/30/2000
List Price: $110.95 (UK Sterling Price: £76.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.
Table of Contents:
  • Introduction
    Communication and Government
    The Rise of Government Advertising in Canada
    Inside the Idea Factory: The Production of Government Advertisements
    The Canadian Unity Information Office: Crisis Advertising to Canadians
    Selling the Patriation of the Constitution
    Advertising the Goods and Services Tax: An "Uneasy Persuasion"
    Creating Meaning in Advertising
    Conclusion: A "Kind of Decent Materialism?"
    Appendices
    Bibliography
    Index
About the Author: JONATHAN W. ROSE is an Assistant Professor in the Department of Political Studies, Queen's University, Kingston, Ontario. He has published in several academic journals and co-edited Canada: The State of the Federation, 1995 (1995).
LCC Class: 659
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