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Making Pictures in Our Heads Government Advertising in Canada

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Jonathan W. Rose

ISBN: 0-275-96842-1

ISBN-13: 978-0-275-96842-7

DOI:

272 pages

Praeger Publishers

Publication: 3/30/2000

List Price: $110.95 (UK Sterling Price: £76.95)

Availability: In Stock

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Series Title: Praeger Studies in Political Communication

Description: Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.

Table of Contents:

Introduction
Communication and Government
The Rise of Government Advertising in Canada
Inside the Idea Factory: The Production of Government Advertisements
The Canadian Unity Information Office: Crisis Advertising to Canadians
Selling the Patriation of the Constitution
Advertising the Goods and Services Tax: An "Uneasy Persuasion"
Creating Meaning in Advertising
Conclusion: A "Kind of Decent Materialism?"
Appendices
Bibliography
Index

About the Author: JONATHAN W. ROSE is an Assistant Professor in the Department of Political Studies, Queen's University, Kingston, Ontario. He has published in several academic journals and co-edited Canada: The State of the Federation, 1995 (1995).

LCC Class: 659


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