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The 2000 Presidential Campaign A Communication Perspective
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Robert E. Denton, Jr., ed.
ISBN: 0-275-97107-4
ISBN-13: 978-0-275-97107-6
304 pages
Praeger Publishers
Publication: 6/30/2002
List Price: $102.95 (UK Sterling Price: £71.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Paperback Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: What led up to the great debacle of the American 2000 presidential election? Denton and his colleagues analyze the presidential campaign with a special focus on key topics and elements of political communication. Their analyses go beyond the quantitative facts, electoral counts, and poll results, inspecting the nuts and bolts of what became one of the most controversial elections in American history.

Each chapter focuses on a specific area of political campaign communication, including:^L^L ^DBLThe early campaign period^L ^DBLThe nomination process and conventions^L ^DBLCandidate strategies^L^DBLPresidential debates^L ^DBLPolitical advertising^L ^DBLThe use of the Internet^L ^DBLNews coverage^L ^DBLPolitical cartoons of the campaign^L ^L This definitive resource is ideal for scholars, students, the general public, and other researchers interested in political communication, American elections, presidential studies, political sociology, and journalism.
Table of Contents:
  • Preface
    Five Pivotal Elements of the 2000 Presidential Campaign by Robert E. Denton Jr.
    And They All Came Calling: The Early Campaign of Election 2000 by Judith S. Trent
    The Rebels Revolt and the Empires Strike Back: A Tale of Two Insurgencies in the Presidential Nominations of 2000 by Henry C. Kenski
    Challenger and Incumbent Reversal in the 2000 Election by Craig Allen Smith and Neil Mansharamani
    One Nation, After All: Convention Frames and Political Culture by Rachel L. Holloway
    The 2000 Presidential Debates by Robert Friedenberg
    Digital Democracy 2000 by Rita Kirk Whillock and David E. Whillock
    Videostyle and Political Advertising Effects in the 2000 Presidential Campaign by Lynda Lee Kaid
    Network News Coverage of Campaign 2000: The Public Voice in Context by John C. Tedesco
    Explaining the Vote in a Divided Country: The Presidential Election of 2000 by Henry C. Kenski, Kate Kenski, and Brooks Aylor
    Selected Bibliography
    Index
About the Author: ROBERT E. DENTON JR. holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, essays, and book chapters, he is author, co-author, or editor of 12 earlier books. The most recent title is Political Communication Ethics: An Oxymoron? (Praeger, 2000).
LCC Class: 324
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