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The Primary Decision A Functional Analysis of Debates in Presidential Primaries
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William L. Benoit, P. M. Pier, LeAnn M. Brazeal, John P. McHale, Andrew Klyukovski, David Airne
Book Code: C7440
ISBN: 0-275-97440-5
ISBN-13: 978-0-275-97440-4
176 pages, tables
Praeger Publishers
Publication: 12/30/2001
List Price: $88.95 (UK Sterling Price: £49.95)
Availability: Out of stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Recommended for graduate students, researchers, and faculty.
    —CHOICE     September 2002
Description: Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries. They identify the functions, topics, and targets of attacks, and the results are compared with research on primary TV spots and with general debates. An important resource for scholars and students of American presidential and party elections and political communications.
Table of Contents:
  • Preface
  • Introduction
  • Method and Procedures: Analyzing Acclaims, Attacks, and Defenses
  • Early Primary Debates: 1948, 1960, 1968, 1972, 1980
  • Republican Primary Debates: "I Paid for This Microphone!"
  • 1984 Democratic Primary Debates: Morning Again in America
  • 1988 Primary Debates: What After Reagan?
  • 1992: Who Will Challenge the Leader of Desert Storm?
  • 2000: Who Will Be the First President of the New Millennium?
  • Conclusions
  • Appendix: List of Primary Debates
  • Appendix: Sample Acclaims and Attacks on Forms of Policy and of Character
  • References
  • Index
LC Card Number: 2001032925
LCC Class: JK2071
Dewey Class: 324
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