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Global Political Campaigning A Worldwide Analysis of Campaign Professionals and Their Practices
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Fritz Plasser, Gunda Plasser
with Gunda Plasser
Book Code: C7464
ISBN: 0-275-97464-2
ISBN-13: 978-0-275-97464-0
424 pages, tables, figures
Praeger Publishers
Publication: 2/28/2002
List Price: $98.95 (UK Sterling Price: £57.95)
Availability: Print on demand
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • [T]his book makes a very important contribution to our understanding of how campaigns are changing across the world. It deserves to read widely by scholars and practitioners alike.
    —Political Science Quarterly     Summer 2003
  • [G]lobal Political Campaigning is an impressive study. It creatively summarizes the literature in this growing field of research, provides very useful global overviews of campaign characteristics and their contexts,and presents findings from unique sets of survey data. The wealth of information can be of use in both undergraduate and graduate courses. It is also important reading for political consultants who may want to look beyond their own cultures or borders for new clients.
    —www.apsanet.org     September 2003
  • Plasser's book is a remarkable achievement in terms of collation and classification....this volume is an essential adition to our knowledge of elections around the world, of the professionals who fight them, and of the current transnational influences involved.
    —Journal of Political Merketing     2003
Description: Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an "Americanization" of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.
Table of Contents:
  • Series Foreword by Robert E. Denton, Jr.
  • Preface
  • Introduction
  • The Global Media and Marketing Revolution of Campaigns
  • Are Campaigns American?
  • The Worldwide Proliferation of American Campaign Techniques
  • The Modus Operandi of American Overseas Consultants
  • Institutional and Cultural Limits of Americanization
  • The Universe of Campaign Environments
  • Electoral Law and Party System Features
  • Regulatory Frameworks of Campaigns
  • Mass Media Infrastructure and Political Information Practices
  • Access to Political Television Advertising
  • Is There a Global Style of Campaigning?
  • Changing Campaign Practices and the Rise of Campaign Professionals
  • Global Mapping of Campaign Styles
  • Global Approaches to Campaign Strategies
  • The Diminishing Relevance of Parties for Campaign Professionals
  • A Global Typology of Professional Role Definitions of Campaign Managers
  • Conclusion
  • The Hybridization of Campaign Practices in Media-Centered Democracies
  • Bibliography
  • Subject Index
LC Card Number: 2001051176
LCC Class: JF2112
Dewey Class: 324
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