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Prime-Time Television A Concise History
Barbara Moore, Marvin R. Bensman, Jim van Dyke
ISBN: 0-275-98142-8
ISBN-13: 978-0-275-98142-6
320 pages
Praeger Publishers
Publication: 3/30/2006
List Price: $44.95 (UK Sterling Price: £31.95)
Discount Price: $22.48 Sale Price for U.S. Customers Only. Save 50%. Ends 12/31/2009.
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Barbara Moore, Marvin R. Bensman, and Jim Van Dyke have cobbled together a compendium of thoroughly researched evidence that America's top medium for news and information got to be No. 1 for prime-time reasons. The programs, the regulations and the history of television, accompanied by a generous collection of photographs, combine for an interesting addition to the shelves of TV buffs anywhere.
    —American Journalism     Fall 2006
  • Organized chronologically, this text examines trends in the prime- time programming of the broadcast networks from its roots in 1920s radio to present day offerings. Writing as both academics and fans, Moore and co-authors discuss all of the major technical, aesthetic, and cultural developments in the medium. Sidebars cover such topics as the quiz show scandals and the introduction of the three-camera filmed sitcom.
    —Reference & Research Book News     August 2006
  • [P]rovides a complete and accessible understanding of the media medium of television through the historical and modern study of sitcoms, dramas, and other prime-time television particulars. Delving deep into the intricacies of American popular culture and the influential role played by many television shows, Prime-Time Television features a scholarly analysis of the shows, producers, genres, trends, and ideals behind various influential television productions. A seminal contribution to university level Popular Culture reference collections, Prime-Time Television is very strongly recommended reading.
    —MBR Internet Bookwatch     July 2006
  • Well-written and clearly and intelligently laid out, this book's greatest strength for high-school researchers is the historically grounded contrasting of radio with television for students unaware of the similarities between the two. This work best serves those concerned with the macro-level of broadcast entertainment, rather than the micro-level of details about specific programs.
    —School Library Journal     July 2006
Description: Television is a unique medium in that both its dramas and its comedies have the ability to tell their stories over real time, with characters developing over years rather than just the two hours allowed in a movie or the few hundred pages of a book. Despite this, very few authors have attempted to look at television from this vantage point. Prime-Time Television provides an essential resource for anyone interested in the history of television. The focus here is on programming: the shows, the producers, the genres, the trends, and the influences. Everyone interested in the questions of why the programs look the way they do, why they're scheduled as they are, why some shows air while others are cancelled, and what has shaped and influenced the shows we see, will want this book.

The chapters are organized chronologically, beginning with an examination of radio's influence on early television, and cover all major developments—technological, aesthetic, and to some extent cultural—in the medium. Concise sidebars cover more concise topics, such as the quiz show scandals, and the introduction of the three-camera filmed sitcom with I Love Lucy, a model that has remained the standard for over 50 years.
Table of Contents:
  • Introduction
    The Heritage of Radio Programming (1927-1947)
    The Experimental Days of Television Programming (1939-1947)
    Finding an Audience (1948-1952)
    The Rise and Fall of Live Drama and Quiz Shows (1953-1959)
    Detectives, Cowboys, and Happy Families (1960-1969)
    Controversy in Prime Time (1970-1984)
    Changes in Competition (1996-2005)
    Conclusion
    Abbreviations
    Bibliography
About the Author: Barbara Moore is Professor in the College of Communiacations, University of Tennessee. She co-authored the textbook Radio, TV, and Cable Programming (Iowa State University Press, 1994)

Marvin R. Bensman is Professor at the University of Memphis, a member of the board of the Broadcast Education Association, and the author of The Beginning of Broadcast Regulation in the 20th Century (MacFarland, 2000).

Jim van Dyke teaches at Marian College in Milwaukee, and has published television criticism in various journals.
PDF Catalogs:
Pop Culture Spring 2008.pdf
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