Courting the Media — www.greenwood.com

Book flyer
MS Word
International
MS Word

Courting the Media Public Relations for the Accused and the Accuser

Margaret A. Mackenzie

Book Code: C9125

ISBN: 0-275-99125-3

ISBN-13: 978-0-275-99125-8

DOI:

204 pages

Praeger Publishers

Publication: 11/30/2006

List Price: $39.95 (UK Sterling Price: £22.95)

Availability: In Stock

Media Type: Hardcover

Also Available: Ebook

Trim Size: 6 1/8 x 9 1/4

Subjects:

Reviews:

Mackenzie, founder of a public relations firm that specializes in court-related work and high-profile criminal trials, explains the importance of media relations for both the accused and accuser in trails. In each chapter, she describes a media relations challenge, including cases involving celebrities (O.J. Simpson, Russell Crowe, Robert Blake), custody disputes, serious and white-collar crimes, and Andrea Yates. She includes a chapter on media training for lawyers. The book was written for subjects and lawyers of high-profile cases and those interested in them.
—Reference & Research Book News February 2007
It is an anecdotal book, easy to read, and authoritative. It focuses mainly on public relations strategies and tactics in high-profile criminal cases (including white-collar), though Mackenzie also talks about dealing with the press in high-profile custody disputes, personal injury cases, and others.
—Law Marketing Bibliography 2007

Endorsement From Johnnie Cochran
October 21, 2004: As public interest in court cases grows, so too does media involvement and coverage. A smart lawyer recognizes that the media play a significant role in swaying public opinion in high-profile cases and, accordingly, looks to an expert like Marti Mackenzie to shape perceptions in a manner consistent with his or her view of the case.
Endorsement From Professor Nadine Strossen,
President, American Civil Liberties Union New York Law School: Courting the Media lifts the curtain on the media relations often employed by prosecutors and police to tip the scales of justice before a suspect is ever formerly charged. Access to media, in order to influence public opinion and obtain a fair trial, promotes important civil liberties concerns. Marti Mackenzie gives helpful practical advice to lawyers and their clients who do not have public relations expertise through lively accounts of actual high-profile cases.

Description: Media relations are not just for the rich and famous. Mackenzie takes readers behind the scenes of high-profile cases in which men, women, and even children were thrust into the spotlight--many because they were victims of unwarranted prosecution by the justice system and inaccurate depiction by the press. With media-savvy guidance from Mackenzie, these people and their lawyers successfully challenged the prejudiced portraits that police and prosecutors tried to present. In this book, Mackenzie also weighs in on celebrity cases, analyzing how they and their lawyers used the media to their advantage, or how they failed to do so. Mackenzie is a consummate expert in the use of media relations in the court of law. Her conviction that a right to demand a fair portrayal by the press must not be reserved for the prosecution or the wealthy has propelled her career as she has fought for the falsely accused, the unjustly portrayed, and their families. The media coverage of suspects or defendants by CNN, the nightly news, the New York Times, or the local paper affects the court of public opinion, even before their trials, and is often as important as what happens in front of a judge or jury. Private industry and corporations have long used media consultants. Prosecutors have public information officers to advise their lawyers. To level the playing field, all lawyers need to be ready to represent their clients before the media as well as the jury. Not only can this be done ethically, but as Mackenzie shows in this book, given what defendants are up against today, it may be unethical to ignore the media when the other side is using every possible opportunity to advance their portrayal of the accused or the victim.

LC Card Number: 2006025920

LCC Class: KF390

Dewey Class: 343

PDF Catalogs:
Praeger Politics 2007.pdf


All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc. 88 Post Road West, Westport CT 06881, (203) 226-3571