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The Entrepreneur's Guide to Managing Information Technology
CJ Rhoads
ISBN: 0-275-99545-3
ISBN-13: 978-0-275-99545-4
208 pages
Praeger Publishers
Publication: 3/30/2008
List Price: $39.95 (UK Sterling Price: £27.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Series Title: The Entrepreneur's Guide
Reviews:
  • Information Technology (IT) refers to the people, processes, hardware, and software that determines the flow of information within an organization....This book is an essential read for business professionals at all levels and can be used as a textbook alternative for an introduction to the management of technology in academic business programs.
    —Library Journal
    8/1/2008
Description: Software. Hardware. Networks. Wireless. Entrepreneurs face a bewildering array of choices and decisions when it comes to incorporating technology into the fabric of their businesses. Yet nothing could be more important these days. Aligning information technology (IT) with business strategy is essential to meet and beat the competition. As business strategy and technology expert CJ Rhoads shows, managing information technology effectively is an essential skill that all entrepreneurs must develop, just as they develop skills in sales or finance. However, due to the immaturity of the IT industry, making good decisions about information technology is very difficult. Reliable and unbiased information is hard to find, and technical people are often unable to convey information in a way that makes sense to entrepreneurs. The Entrepreneur's Guide to Managing Information Technology to the rescue!

Title Features:
Reading this book could mean the difference between having reliable, effective systems that help your business flourish—or stumbling into hidden sink holes that drain employee motivation and hack away at profits. In addition to helping you level the playing field with technology salespeople hawking everything from handheld devices to complex networks, Rhoads answers the following questions:
How do I get the promised benefits of information technology?
How do I avoid the risks?
How do I plan for the information technology that I will need as the business grows?
How do I choose wisely from the plethora of platforms, products, and services that are available?
How do I avoid wasting money on technology that won't work for me?
How do I implement and coordinate technology so that it runs smoothly?
How do I manage the people, processes, and systems for the best value?

Understanding the answers to these questions and putting them to work could mean the difference between success and failure in any entrepreneurial venture. Readers will learn to recognize hype when they see it, and they will focus on how to profit the most from IT. At the very least, readers will avoid thousands of dollars in lost costs by avoiding risky technology projects. The knowledge contained in this book separates the winners from the whiners in the quest to better employ information technology. Which would you like to be?
Table of Contents:
  • Illustrations
    Foreword
    Acknowledgments
    Introduction
    1. What Is Information Technology and Why We Need to Map It
    2. Pounce Like a Panther
    3. Why Non-IT People Find IT So Difficult
    4. Why IT People Are So Difficult
    5. The Essential Balance: Matching The Process
    6. Why IT Vendors Are So Difficult
    7. The Inside Secrets of Software and Hardware Vendors
    8. Getting the Most from Networking
    Appendices
    A. Technology Map Examples
    B. Common Technology Issues Most Business Leaders Experience
    C. Basic IT Ability and Experience Sample Assessment
    References
    Index
About the Author: CJ Rhoads is a well-known guru, speaker, and author on making better decisions about business strategy and technology. Rhoads is the founder of ETM Associates, Inc., a consulting firm specializing in enterprise decision making, management, and technology. She's also an Associate Professor in the College of Business at Kutztown University, as well as the author of over a hundred published articles, dozens of manuals and whitepapers, and two books.
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