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The Cosby Show Audiences, Impact, and Implications
(Click to Enlarge)
Linda K. Fuller
Book Code: FCW/
ISBN: 0-313-26407-4
ISBN-13: 978-0-313-26407-8
256 pages, figures, photographs
Greenwood Press
Publication: 9/30/1992
List Price: $117.95 (UK Sterling Price: £65.00)
Availability: Print on demand
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Series Title: Contributions to the Study of Popular Culture
Series Number: 32
Reviews:
  • Several helpful appendixes, useful chapter notes, and an excellent bibliography make this a worthwhile research tool. A fine descriptive study of Cosby for undergraduates on up.
    —Choice
  • The author has gathered together, and analyzed, a vast amount of material on The Cosby Show, and I am sure there is much here that will fascinate those involved in the scholarly study of the television medium.
    —Classic Images
  • ...Both rigorous and readable, this book could have a wide appeal among many of the millions of people who watched the show every week. It could also provide valuable supplementary reading in both undergraduate an graduate classes.
    —Journal of Popular Culture
Description: This volume chronicles the phenomenon of a television program that commanded first place for much of the time since its premiere in September 1984. Each week in the United States it has consistently drew a loyal audience of up to 60 million people, breaking records for ratings and shares. The show is credited with lifting a third-place network into commanding leadership, advancing the image of black families, being the object of the greatest syndication barter deal in history, and regenerating the sitcom genre. Approached from a systems-theoretical perspective, this book considers The Cosby Show historically, economically, politically, legally, and socioculturally. The book provides detailed examination of the show's production, audience profiles, and international reviews and reactions to it. Fuller includes the results of a survey conducted by her (and translated into appropriate languages) for more than 800 responses from a dozen countries. Media scholars continue to call for future research on acculturation effects of television and for research on complete, contextual studies of specific television genres. The Cosby Show: Audiences, Impact and Implications attempts to fill those gaps.
Table of Contents:
  • Preface
  • Background to The Cosby Show Phenomenon
  • Economics of The Cosby Show
  • Politics and Legalities of The Cosby Show
  • Production of The Cosby Show
  • Audiences for The Cosby Show
  • Kudos and Criticism for The Cosby Show
  • Sociocultural Implications of The Cosby Show
  • Appendices
  • References
  • Index
LC Card Number: 92-884
LCC Class: PN1992
Dewey Class: 791.45
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