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Sexual Rhetoric Media Perspectives on Sexuality, Gender, and Identity
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Book Code: GM0788
ISBN: 0-313-30788-1
ISBN-13: 978-0-313-30788-1
328 pages, charts, figures, photos
Greenwood Press
Publication: 12/30/1999
List Price: $131.95 (UK Sterling Price: £75.00)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Valuable for its wide-ranging scope, the volume also provides a rich sociopolitical analysis of popular culture. Highly recommended for graduate-level work and research in communication, feminist studies, sociology pf culture, media studies, and popular culture.
    —Choice
Description: This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within which these stereotypes are illustrated. The studies also discuss the sociopolitical implications of symbols and images associated with these gender representations. Concrete references to particular media support both the methodological and theoretical approaches of the different essays. These quantitative and qualitative studies expose the myriad ways in which the media intervenes in our perception of popular culture. Media and mass communication scholars will appreciate the many different media forms these essays encompass. The multicultural and gendered perspectives that comprise these writings will also appeal to students and educators of gender studies and contemporary rhetoric. Chapters are grouped in subsections that include newspaper, visual image in media, magazine, television, video, film, and cyberspace.
Table of Contents:
  • Preface
  • Introduction
  • Media Rhetoric: A Way of Knowing by Meta G. Carstarphen
  • Media Messages: Visual Literacy/Visual Rhetoric by Susan Zavoina
  • Historic
  • The Liberator's "Ladies' Department," 1832-1837: Freedom or Fetters? by Jacqueline Bacon
  • To Strengthen the Wings of a Caged Bird: Constructing Woman in Margaret Fuller's Woman in the Nineteenth Century and The Una by Allessandria Polizzi
  • Newspaper
  • War in the Ranks: Newspaper Coverage of Sexual Harassment in the Military by Gene Murray
  • A Frenzy of Interest over the Perplexing Puzzle of Being a Man in America: Print Media Coverage of the Promise Keepers and Mythopoets by Dane S. Claussen
  • Necrophilia, Pedophilia, or Both?: The Sexualized Rhetoric of the JonBenet Ramsey Murder Case by Diane York Blaine
  • The Visual Image in Media
  • Media Mirage: The Thin Ideal as Digital Manipulation by Jacqueline C. Hitchon and Shiela Reaves
  • The Historical Development of Women's Posing from the Post Gold Rush Era to the Present Print Media by Cecelia Baldwin
  • Magazine
  • That Time of the Month: Adolescence, Advertising, and Menstruation by Debra Merskin
  • Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising by Kathy Brittain McKee and Carol J. Pardum
  • Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising by Tom Reichert, Kevin R. Maly, and Susan Zavoina
  • "That Undefinable Whatever": Selling Virginity by Elizabeth Dietz
  • Gendered Bodies Still Thrive in (Post) Modern Magazine Land by Jacqueline J. Lambliase, et al.
  • Television
  • Super Bowl Speak: Subtexts of Sex and Sex Talk in America's Annual Sports Extravaganza by Linda K. Fuller
  • Agitational Versality: When Truth Met Jordan by Phyllis Pearson Elmore
  • Deconstructing Ellen: Time, Sitcoms, and the Meaning of Gayness by Meta G. Carstarphen and Susan Stearns
  • "We Got Next": The WNBA Advertising Campaign's Negotiations with "Feminity" by Kara Keeling
  • Video
  • Competing Rhetorical Strategies in the Gay and Lesbian Video Wars: Marching for Freedom and Gay Rights, Special Rights by Emile C. Netzhammer
  • Contradictions in the Country: Rituals of Sexual Subordination and Strength in Music Video by Julie L. Andsager
  • Inventing a Sexual Discourse: A Rhetorical Analysis of Video Box Covers by Joseph W. Slade
  • Film
  • Sexual Imagery and the Space of Love by Anthony Enns
  • Cyberspace
  • Third Wave Feminism and Cybersexuality: The Cultural Backlash of the New Girl Order by Kimber Charles Pearce
  • Girls Can Be Doctors and Boys Can Be Nurses: Surfing for Solutions to Gender Stereotyping by Paul Martin Lester
  • Index
LC Card Number: 99-21278
LCC Class: P96
Dewey Class: 306
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