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Sexual Rhetoric Media Perspectives on Sexuality, Gender, and Identity
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Meta G. Carstarphen, ed., Susan C. Zavoina, ed.
ISBN: 0-313-30788-1
ISBN-13: 978-0-313-30788-1
328 pages
Praeger Publishers
Publication: 12/30/1999
List Price: $131.95 (UK Sterling Price: £91.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within which these stereotypes are illustrated. The studies also discuss the sociopolitical implications of symbols and images associated with these gender representations. Concrete references to particular media support both the methodological and theoretical approaches of the different essays. These quantitative and qualitative studies expose the myriad ways in which the media intervenes in our perception of popular culture.

Media and mass communication scholars will appreciate the many different media forms these essays encompass. The multicultural and gendered perspectives that comprise these writings will also appeal to students and educators of gender studies and contemporary rhetoric. Chapters are grouped in subsections that include newspaper, visual image in media, magazine, television, video, film, and cyberspace.
Table of Contents:
  • Preface
    Introduction
    Media Rhetoric: A Way of Knowing by Meta G. Carstarphen
    Media Messages: Visual Literacy/Visual Rhetoric by Susan Zavoina
    Historic
    The Liberator's "Ladies' Department," 1832-1837: Freedom or Fetters? by Jacqueline Bacon
    To Strengthen the Wings of a Caged Bird: Constructing Woman in Margaret Fuller's Woman in the Nineteenth Century and The Una by Allessandria Polizzi
    Newspaper
    War in the Ranks: Newspaper Coverage of Sexual Harassment in the Military by Gene Murray
    A Frenzy of Interest over the Perplexing Puzzle of Being a Man in America: Print Media Coverage of the Promise Keepers and Mythopoets by Dane S. Claussen
    Necrophilia, Pedophilia, or Both?: The Sexualized Rhetoric of the JonBenet Ramsey Murder Case by Diane York Blaine
    The Visual Image in Media
    Media Mirage: The Thin Ideal as Digital Manipulation by Jacqueline C. Hitchon and Shiela Reaves
    The Historical Development of Women's Posing from the Post Gold Rush Era to the Present Print Media by Cecelia Baldwin
    Magazine
    That Time of the Month: Adolescence, Advertising, and Menstruation by Debra Merskin
    Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising by Kathy Brittain McKee and Carol J. Pardum
    Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising by Tom Reichert, Kevin R. Maly, and Susan Zavoina
    "That Undefinable Whatever": Selling Virginity by Elizabeth Dietz
    Gendered Bodies Still Thrive in (Post) Modern Magazine Land by Jacqueline J. Lambliase, et al.
    Television
    Super Bowl Speak: Subtexts of Sex and Sex Talk in America's Annual Sports Extravaganza by Linda K. Fuller
    Agitational Versality: When Truth Met Jordan by Phyllis Pearson Elmore
    Deconstructing Ellen: Time, Sitcoms, and the Meaning of Gayness by Meta G. Carstarphen and Susan Stearns
    "We Got Next": The WNBA Advertising Campaign's Negotiations with "Feminity" by Kara Keeling
    Video
    Competing Rhetorical Strategies in the Gay and Lesbian Video Wars: Marching for Freedom and Gay Rights, Special Rights by Emile C. Netzhammer
    Contradictions in the Country: Rituals of Sexual Subordination and Strength in Music Video by Julie L. Andsager
    Inventing a Sexual Discourse: A Rhetorical Analysis of Video Box Covers by Joseph W. Slade
    Film
    Sexual Imagery and the Space of Love by Anthony Enns
    Cyberspace
    Third Wave Feminism and Cybersexuality: The Cultural Backlash of the New Girl Order by Kimber Charles Pearce
    Girls Can Be Doctors and Boys Can Be Nurses: Surfing for Solutions to Gender Stereotyping by Paul Martin Lester
    Index
About the Author: META CARSTARPHEN is Associate Professor of Journalism at the University of North Texas./e She is a member of the National Book Critics Circle, and the Association for Education in Journalism and Mass Communication, for which she serves as Vice-Chair of the Minorities and Communications Division.

SUSAN C. ZAVOINA is Associate Professor of Journalism at the University of North Texas./e She is an award-winning photojournalist and is a member of the National Press Photographers Association and the Society for Photographic Education.
LCC Class: 306
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