My Account Wish List
Advanced Search
Print - Close Window
www.greenwood.com/catalog/GM1398.aspx
All Greenwood Products
Mass Media in 2025 Industries, Organizations, People, and Nations
(Click to Enlarge)
Erwin K. Thomas, Brown H. Carpenter
Book Code: GM1398
ISBN: 0-313-31398-9
ISBN-13: 978-0-313-31398-1
210 pages, figures, tables
Greenwood Press
Publication: 8/30/2001
List Price: $115.00 (UK Sterling Price: £65.00)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • ...useful for libraries supporting beginning coursework in mass media.
    —CHOICE     September 2002
Description: The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of "infotainment" in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Table of Contents:
  • Preface
  • Introduction
  • Books by Randall Scott Sumpter
  • Cable by George Thottam
  • Computers by Curtis R. Holsopple
  • Magazines by Leara D. Rhodes
  • Newspapers by Randy E. Miller
  • Public Relations by Julie K. Henderson
  • Radio by Edward Turner
  • Recording by Steven J. Dick
  • Satellites by Steven J. Dick
  • Television by O. Patricia Cambridge
  • Politics by Robert M. Knight
  • Religion by Michael A. Longinow
  • Women by Carolyn M. Byerly
  • Developing Nations by Bala A. Musa and Emeka J. Okoli
  • Developed Nations by Leara D. Rhodes
  • Bibliography
  • Index
LC Card Number: 2001016055
LCC Class: P96
Dewey Class: 302
All rights reserved. Copyright © 1999-2009 Greenwood Publishing Group, Inc.
88 Post Road West, Westport CT 06881, (203) 226-3571