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Regulating the Future Broadcasting Technology and Governmental Control
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W.A. Kelly Huff
ISBN: 0-313-31468-3
ISBN-13: 978-0-313-31468-1
256 pages
Praeger Publishers
Publication: 5/30/2001
List Price: $119.95 (UK Sterling Price: £82.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: This comprehensive study examines the case of AM stereo and subsequent technologies to demonstrate the FCC's evolution from stern to reluctant regulator. It also examines emerging technologies, such as multichannel television sound, digital audio broadcasting, and high definition television, and discusses their impact on the evolution of broadcast regulation. In the 1980s the tension between governmental control and the marketplace resulted in the FCC's deregulation of TV and radio, electing to set only technical operating parameters and allowing legal operation of any system that meets those minimal standards. Huff argues that this approach is likely to influence regulatory approaches to other new developments in broadcast technologies. The extensive overview of the industry and the study of the interrelationships between the technologies will appeal to communication scholars in the fields of radio and television as well as interest industry professionals.
Table of Contents:
  • Foreword
    Preface
    Introduction
    Learning from Broadcasting's Past
    AM Stereo and the Marketplace
    AM Stereo: The Wrath of Kahn
    Digital Audio Broadcasting: A New Kind of Radio
    Border to Border DAB
    Advanced Television from HDTV to DTV
    The Grand Alliance and the Introduction of DTV
    The FCC's Changing Regulatory Role
    Bibliography
    Index
About the Author: W.A. KELLY HUFF is Professor of Communication in the Department of Communication at Truett-McConnell College. /e He is the author of more than 70 publications and papers on communication, electronic media, and journalism.
LCC Class: 384
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