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A Century of American Icons 100 Products and Slogans from the 20th-Century Consumer Culture
(Click to Enlarge)
Mary Cross
An Oryx Book
Book Code: GR1481
ISBN: 0-313-31481-0
ISBN-13: 978-0-313-31481-0
256 pages, photos
Greenwood Press
Publication: 10/30/2002
List Price: $62.95 (UK Sterling Price: £34.95)
Discount Price: $37.77 Greenwood Press Fall 2008 Backlist Sale. Use code 0826. Save 40%. Ends 12/31/2008.
Availability: In Stock
Media Type: Hardcover
Also Available: Paperback
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • ...succeeds in making readers aware of the changes in attitudes and perceptions towards class, gender, race, and lifestyles as reflected through advertising in the 20th-century US. Highly recommended. All collections.
    —Choice     April 2003
  • Starred Review This text would be an asset for a communication, advertising/marketing, consumer education, sociology, or popular American culture course....This book gives students a new insight into the history of our country. Highly Recommended.
    —Library Media Connection     August/September 2003
  • This volume will be especially useful for libraries supporting academic programs in business, economics and American studies.
    —Lawrence Looks at Books     May 2003
Description: Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products--ten per decade--that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols. A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.
Table of Contents:
  • The Product as Icon
  • Icons of the 1900s
  • Icons of the 1910s
  • Icons of the 1920s
  • Icons of the 1930s
  • Icons of the 1940s
  • Icons of the 1950s
  • Icons of the 1960s
  • Icons of the 1970s
  • Icons of the 1980s
  • Icons of the 1990s
  • Selected Bibliography
  • Index
LC Card Number: 2002066114
LCC Class: HF6161
Dewey Class: 658
PDF Catalogs:
Sale Catalog 2008.pdf
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