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Anatomy of a Business What It Is, What It Does, and How It Works
Sasha Galbraith
Book Code: GR3793
ISBN: 0-313-33793-4
ISBN-13: 978-0-313-33793-2
328 pages, figures, illustrations
Greenwood Press
Publication: 11/30/2006
List Price: $75.00 (UK Sterling Price: £41.95)
Discount Price: $60.00 Greenwood Press Fall 2008 Backlist Sale. Use code 0826. Save 20%. Ends 12/31/2008.
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 7 x 10
Subjects: Reviews:
  • Galbraith, a management consultant whose has taught seminars for executives, set an ambitious goal to produce a basic reference on business that covers the principles of management in an entertaining way....Recommended. Business administration students and general readers with an interest in business.
    —Choice     May 2007
  • Written in an informal and engaging style, the book is likely to appeal to a younger audience at the upper high school or undergradute level with little or no knowledge of business....Galbraith offers an engaging bird's eye view of the field....Galbraith should be commended for successfully completing the challenging task of reducing the complex and expansive field of business into a readable and instructive one-volume work. Her ability to translate complex concepts into accessible and understandable language is in itself admireable. Moreover, the fact that she covers so many diverse subjects equally is even more extraordinary.
    —Journal of Business & Finance Librarianship     2007
  • This book focuses on the basics of business for high school and undergraduate students and serves as an introduction to the principles behind strategy, leadership, finance and accounting, marketing, sales, management of information systems, human resources, the supply chain, research and development, and other staff functions, such as the legal department and investor relations. Throughout the book, sections on the everyday experiences of executives are provided. The bibliography is annotated.
    —Reference & Research Book News     February 2007
Description: The Merriam-Webster Dictionary contains no less than a dozen definitions for "business," including "commercial or mercantile activity, "dealings and transactions," and "an immediate task or objective." Anatomy of a Business considers these and many other dimensions of business as it takes the reader on a tour of the corporate world. From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of every shape and size, from the one-person garage operation to the multi-national conglomerate. Through dozens of examples and illustrations, Anatomy of a Business first defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit--from marketing to finance, executive to human resource management--works, asking such questions as: What does this department do? Why is it vital to the business? What positions and roles do people play? What type of education, knowledge, or experience do they need to succeed? Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.
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