Political Campaigns and Political Advertising

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Political Campaigns and Political Advertising A Media Literacy Guide

Frank W. Baker
Foreword by David Considine

ISBN: 0-313-34755-7

ISBN-13: 978-0-313-34755-9

DOI:

172 pages, photos

Greenwood Press

Publication: 6/4/2009

List Price: $45.00 (UK Sterling Price: £31.95)

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Media Type: Hardcover

Trim Size: 7 x 10

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Description: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.

Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. Title Features:

Comprehensive coverage of the media as a tool of political campaigns
Accessible format intended to appeal to students who are very familiar with the visual organization of the Internet
Sidebars highlighting critical thinking/viewing questions; key definitions, facts, dates, and data; telling but offbeat and entertaining trivia
Substantial resources section, including timeline, glossary, and annotated lists of print and electronic materials
Presentation correlating with state and national curriculum standards

Table of Contents:

Foreword
Acknowledgments
List of Illustrations
Timeline: A History of the Media and Politics
Introduction
Chapter 1 Media Literacy: Understanding the Meaning behind the Messages
Chapter 2 Propaganda and Spin: The Power of the Image over the Word
Chapter 3 The Media Experts
Chapter 4 Analyzing Photographs
Chapter 5 And Then There Was Radio
Chapter 6 Why Television?
Chapter 7 Popular Appeals and Techniques of Persuasion in Political Advertising
Chapter 8 Analyzing Campaign Events
Chapter 9 The Role of New Media and New Technology Tools
Chapter 10 Trying to Fix the Money Problem in Elections
Glossary
Resources

About the Author: FRANK W. BAKER is a nationally recognized media literacy consultant and the webmaster of Media Literacy Clearinghouse, a respected media literacy resource Web site. He has worked in television news and as an administrator for instructional television and distance learning in the Orange County (Orlando), Florida, public school system. He is the author of Coming Distractions: Questioning Movies (2007), an introduction to media literacy for School Library students.

LCC Class: JK2281

PDF Catalogs:
Greenwood School and Public Library Reference Spring 2008.pdf	Greenwood School and Public Library Reference 2009.pdf
Greenwood Spring Reference 2008.pdf


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