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Bob Batchelor
ISBN: 0-313-34912-6
ISBN-13: 978-0-313-34912-6
264 pages
Greenwood Press
Publication: 11/30/2008
List Price: $49.95 (UK Sterling Price: £34.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: Welcome to Pop Culture 2.0. In the 2000s, Generation eXposure, emerged from the marriage of new technology and the nation's obsession with celebrity. Social media technology, such as MySpace, YouTube, Facebook, and countless blogs, gave everyman a voice and a public persona that they could share with friends across the street or around the world. Suddenly, it was not enough to imitate Britney Spears or Paris Hilton, technology gave everyone a platform to launch their own 15 minutes of fame. The fixation on self and celebrity acted as a diversion from more serious challenges the nation faced, including President George W. Bush's War on Terror. The wars overseas sharply divided the country, after a moment of national unity after the terrorist attacks on 9/11, which took away one of the world's most recognizable buildings. The era witnessed interest rates dropping to historic lows, but later subprime became one of the most searched terms on Google as the nation teetered on recession. Big was in like never before and suddenly people nationwide could buy or build their own McMansion-a slice of the American dream. While supersized homes and fast food meals became commonplace, the electronics and transportation advances proved that good things came in increasingly smaller packages. Apple's iPod reinvented how people interacted with music, hybrids changed thoughts on fuel efficiency as a gallon of gas topped $3. Cell phones usage ballooned in our always on society, while physically shrinking to the size of a deck of cards. Yes, me-centric Pop Culture 2.0, which the pundits predicted would some day arrive, burst onto the scene and ultimately transformed the way we interact with one another and the world around us.

Chapters inside the latest volume in the American Popular Culture Through History series explore various aspects of popular culture, including advertising, literature, leisure activities, music visual arts, and travel. Supplemental resources include a timeline of important events, cost comparisons, and an extensive bibliography for further reading.
Table of Contents:
  • Introduction
    Timeline of the New Millennium
    Part One: Life and Youth during the New Millennium
    Chapter 1. Everyday America
    Chapter 2. World of Youth
    Part Two: Popular Culture of the New Millennium
    Chapter 3. Advertising
    Chapter 4. Architecture
    Chapter 5. Fashion
    Chapter 6. Food
    Chapter 7. Leisure Activities
    Chapter 8. Literature
    Chapter 9. Music
    Chapter 10. Performing Arts
    Chapter 11. Travel
    Chapter 12. Visual Arts
    Cost of Products in the New Millennium
    Notes
    Further Reading
About the Author: BOB BATCHELOR teaches Public Relations in the School of Mass Communications at the University of South Florida in Tampa. A noted popular culture expert, Bob is the author of The 1900s (Greenwood Press, 2002), editor of Basketball in America: From the Playgrounds to Jordan's Game and Beyond (2005), and co-author with Thomas Heinrich of Kotex, Kleenex, and Huggies: Kimberly-Clark and the Consumer Revolution in American Business (2004).
PDF Catalogs:
Greenwood School and Public Library Reference Spring 2008.pdf
Greenwood School and Public Library Reference 2009.pdf
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