Handbook for the College Admissions Profession

Subjects:

• Education » Educational Administration & Policy
• Education » Higher Education

Reviews:

• Swann and Henderson's handbook is a valuable addition to the emerging professional literature....its essays...should be must reading for college and university presidents and faculty.
  —Economics of Education Review
• [T]he book succeeds in defining the information necessary to be a real professional in admissions....This book nicely lays out the history of admissions, the code of ethics to which we adhere, and much of the body of information that must be mastered. It also provides an opportunity for professionals to compare their mastery of information and skills to those required for success and advancement in the profession. In these ways, the Handbook for the College Admissions Professionals is an effective tool for those it was conceived to serve.
  —Journal of College Student Development

Table of Contents:

• Preface
• Introduction
• Perspectives and History
• Perspectives on Educational Reform by Donald Stewart
• Perspectives on Admission by John Casteen
• A Historical View of an Admissions Dilemma: Seeking Quanitity or Quality in the Student Body by Stanley E. Henderson
• The Admissions Officer
• Admissions Officer: A Profession and a Career by Claire C. Swann
• Competencies and Training by Stanley E. Henderson
• Ethics and Sensitivity to Students by Mary Lee Hoganson and Steven T. Syverson
• The Role of Professional Associations by Wayne E. Becraft
• Understanding Enrollment Management
• Strategic Enrollment Management by Michael G. Dolence
• Admissions Tools
• Research by Linda M. Clement and Teresa Flannery
• The Development of a Marketing Plan by James C. Blackburn
• Recruitment: Student Outreach Strategies by Joyce E. Smith
• Applying Technological Tools by David H. Stones
• Policies and Procedures by M. Overton Phelps, Parker Young, and Timothy Letzring
• Admissions Programs
• Targeting Diversity by Diana Guerrero
• International Students by Cliff Sjogren
• Collegiate Telecounseling and Recruitment Videos by Joe F. Head
• Admissions Partners on Campus by Kathleen G. Plante
• Admissions Partners Off Campus by Tim Washburn
• Perspectives on the Twenty-First Century
• Students of the Future by Greta S. Mack
• Appendix A: Professional Practices and Ethical Standards
• Appendix B: Statement of Principles of Good Practice
• Appendix C: Admission Decision Options in Higher Education
• Appendix D: Statement of Students' Rights and Responsibilities, and the Statement of Transfer Students' Rights and Responsibilities
• Appendix E: Statement of Practices and Courtesies
• Glossary
• Suggested Readings
• Index