A Practical Guide to Enrollment and Retention Management in Higher Education

Book flyer
MS Word
International
MS Word

(Click to Enlarge)

Marguerite J. Dennis

ISBN: 0-89789-591-6

ISBN-13: 978-0-89789-591-0

DOI:

160 pages

Praeger Publishers

Publication: 9/30/1998

List Price: $106.95 (UK Sterling Price: £73.95)

Availability: Print on demand

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given.

The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

Table of Contents:

Preface
Introduction
What Is Enrollment Management?
Who Is an Enrollment Manager?
The Future of Enrollment Management
The Role of Research in Enrollment Management
Marketing
Telecounseling: Pick Up the Phone
Publications
Advertising
The Role of the Faculty in Enrollment and Retention Management
Financial Aid
Retention Management
Outcomes
Evaluation
Success and Failure
Change: Our Constant Companion
Conclusion
Appendix: Lists and Reports
Bibliography
Index

About the Author: MARGUERITE J. DENNIS is Vice President for Development and Enrollment at Suffolk University in Boston. /e

LCC Class: 378


All rights reserved. Copyright © 1999-2009 ABC-CLIO 130 Cremona Dr., Santa Barbara, CA 93117, 805-968-1911