Marketing Real Estate Internationally

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By M. A. Hines

ISBN: 0-89930-205-X

ISBN-13: 978-0-89930-205-8

DOI:

240 pages, app., index, tables

Quorum Books

Publication: 6/22/1988

List Price: $103.95 (UK Sterling Price: £59.95)

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Media Type: Hardcover

Subjects:

Business » Real Estate
Business » International Business

Endorsement From Business Information ALERT: Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. While it is written for real estate professionals in international markets, it can also be used in graduate programs in international business and real estate.

Description: This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.

Table of Contents:

Part 1: The Marketing Environment
Legal Dimensions of International Real Estate Marketing
The Economic Environment and the Financial Framework
The Cultural, Social and Government Environment
Part 2: International Real Estate Marketing Management and Strategies
International Real Estate Marketing Management
Strategies for Marketing International Real Estate
Part 3: Marketing Functions and Methods
Leasing Real Estate
Selling Real Estate Services and Securities Internationally
Merchandising and Promoting the Real Estate Product
Pricing Real Estate, Real Estate Services, and Real Estate Securities
Financial Management of International Real Estate Marketing
International Real Estate Information Systems and Marketing Research
Part 4: The Future of International Real Estate Marketing
Apendix: International Real Estate
Index

LC Card Number: 87-24935

LCC Class: HD1382

Dewey Class: 333.33


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