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Marketing Real Estate Internationally
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M. A. Hines
Book Code: HMR/
ISBN: 0-89930-205-X
ISBN-13: 978-0-89930-205-8
240 pages, app., index, tables
Quorum Books
Publication: 6/22/1988
List Price: $103.95 (UK Sterling Price: £59.95)
Availability: Out of stock
Media Type: Hardcover
Subjects:
  • Endorsement From Business Information ALERT: Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. While it is written for real estate professionals in international markets, it can also be used in graduate programs in international business and real estate.
Description: This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.
Table of Contents:
  • Part 1: The Marketing Environment
  • Legal Dimensions of International Real Estate Marketing
  • The Economic Environment and the Financial Framework
  • The Cultural, Social and Government Environment
  • Part 2: International Real Estate Marketing Management and Strategies
  • International Real Estate Marketing Management
  • Strategies for Marketing International Real Estate
  • Part 3: Marketing Functions and Methods
  • Leasing Real Estate
  • Selling Real Estate Services and Securities Internationally
  • Merchandising and Promoting the Real Estate Product
  • Pricing Real Estate, Real Estate Services, and Real Estate Securities
  • Financial Management of International Real Estate Marketing
  • International Real Estate Information Systems and Marketing Research
  • Part 4: The Future of International Real Estate Marketing
  • Apendix: International Real Estate
  • Index
LC Card Number: 87-24935
LCC Class: HD1382
Dewey Class: 333.33
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