Crash Course in Marketing for Libraries

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Susan Webreck Alman

Book Code: LU4302

ISBN: 1-59158-430-2

ISBN-13: 978-1-59158-430-8

DOI:

192 pages, photos

Libraries Unlimited

Publication: 8/30/2007

List Price: $30.00 (UK Sterling Price: £16.95)

Availability: In Stock

Media Type: Paperback

Trim Size: 8 1/2 x 11

Subjects:

Library & Information Science » Adult Services -- General

Series Title: Crash Course

Reviews:

Drawing on material from her hands-on library marketing classes, Alman offers advice and a wide array of practical suggestions for any library looking to raise its profile in the community Extensive chapters take the reader through developing a marketing plan, from executive summary to evaluation; communicating via the media, newsletters, and more; and, finally, fund-raising. A distinguishing feature of this very helpful book is its use of real-world examples, including marketing plans, posters, and annual reports. The bibliography covers a wide selection of marketing resources within and without the library sphere, and a list of John Cotton Dana Library Public Relations Award winners (20027) is also included. In a time when all libraries need to become more proactive in promoting their resources and services, this book will be especially useful for small libraries whose budgets dont allow for marketing staff.
—Booklist/Professional Reading April 15, 2008
Alman, a pro at marketing, gives us 58 pages of essential information about how to market any library and then fills the rest of the pages with ideas and examples that teacher-librarians can harvest for their own marketing efforts....Alman is a pro, and her suggestions and advice are excellent.
—Teacher Librarian December 2007
Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters.
—Reference & Research Book News November 2007

Description: Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include "Useful Resources for the Librarian." Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

LC Card Number: 2007013533

LCC Class: Z716

Dewey Class: 021

PDF Catalogs:
LU Public Library Spring 2008.pdf


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