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Merchandising Made Simple Using Standards and Dynamite Displays to Boost Circulation
Jenny LaPerriere, Trish Christiansen
Book Code: LU8561
ISBN: 1-59158-561-9
ISBN-13: 978-1-59158-561-9
164 pages, photos
Libraries Unlimited
Publication: 6/30/2008
List Price: $36.00 (UK Sterling Price: £19.95)
Availability: In Stock
Media Type: Paperback
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics....Recommended for public librarians new to merchandising.
    —Library Journal     September 2008
Description: Use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding--and foster customer loyalty--through signage, arrangement, and displays. The authors demonstrate how you can use your entire collection, from children's and YA materials to fiction and nonfiction, to promote your library and services--without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.
Table of Contents:
  • Introduction
  • Chapter 1: Understanding Your Customer
  • Chapter 2: Secrets of the Trade
  • Chapter 3: Display Zones
  • Chapter 4: Tools of the Trade
  • Chapter 5: Anatomy of a Display
  • Chapter 6: Housekeeping
  • Chapter 7: Enlisting and Educating Staff
  • Chapter 8: How Are You Doing?
  • Chapter 9: Display in a Box
  • Glossary
  • Index
LC Card Number: 2008003687
LCC Class: Z717
Dewey Class: 021
PDF Catalogs:
LU Academic Library Spring 2008.pdf
LU School Library Spring 2008.pdf
LU Public Library Spring 2008.pdf
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