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Internet Resources and Services for International Marketing and Advertising A Global Guide
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James R. Coyle
ISBN: 1-57356-407-9
ISBN-13: 978-1-57356-407-6
372 pages
Greenwood Press
Publication: 5/30/2002
List Price: $75.00 (UK Sterling Price: £51.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 7 x 10
Subjects:
Description: The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.
Table of Contents:
  • Preface
    Introduction
    Global Marketing and Advertising Resources
    Africa
    Asia
    Australia and Oceania
    Europe
    North America
    South America
    Web Site Title Index
    Web Site Sponors Index
    Country Index
    Subject Index
About the Author: JAMES R. COYLE is Assistant Professor at the Zicklin School of Business at Baruch College, City University of New York, where he teaches Internet marketing and advertising campaigns. Coyle's research and publication interests are related to advertising processing, particularly how Web site design tools and principles affect consumer processing. His published research has appeared in the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, and Journal of Broadcasting and Electronic Media.
LCC Class: 658
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