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Internet Resources and Services for International Marketing and Advertising A Global Guide
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James R. Coyle
Book Code: OXIRMARK
ISBN: 1-57356-407-9
ISBN-13: 978-1-57356-407-6
372 pages
Oryx Press
Publication: 5/30/2002
List Price: $75.00 (UK Sterling Price: £41.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 7 x 10
Subjects: Reviews:
  • ...rich detail is supplied....General readers; professionals.
    —Choice     December 2002
  • ...a truly useful collection of Web resources on marketing and advertising. Considering its reasonable price and excellent coverage and indexing, the reviewer recommends this work for any business collection with the caveat that it will need to be updated frequently.
    —Reference & User Services Quartlery     Winter 2002
Description: The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.
Table of Contents:
  • Preface
  • Introduction
  • Global Marketing and Advertising Resources
  • Africa
  • Asia
  • Australia and Oceania
  • Europe
  • North America
  • South America
  • Web Site Title Index
  • Web Site Sponors Index
  • Country Index
  • Subject Index
LC Card Number: 2001055187
LCC Class: HF1416
Dewey Class: 658
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