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The Internet Age of Competitive Intelligence
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John J. McGonagle, Carolyn M. Vella
Book Code: Q204
ISBN: 1-56720-204-7
ISBN-13: 978-1-56720-204-5
240 pages, glossary, tables
Quorum Books
Publication: 1/30/1999
List Price: $110.95 (UK Sterling Price: £65.00)
Availability: Out of stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Don't be misled by the title-this is not another book on how to use the Internet. The book is really a wideranging survey overview of many of the major practices and issues in modern CI. Overall, the book is an excellent map of CI as a mature, diversified discipline. The book is extremely well-researched and documented....One can tell that the authors have not only done their research, but they have also given us the value of their years experience as CI consultants. There is lots of wisdom here....This book tries to cover a lot of ground, and as much as such it succeeds. There is virtually no major part of the current CI field that is not discussed in some fashion. And, by giving us such a rich bibliographic resource, the authors enable us to go into as much depth on our own as needed.
    —Competitive Intelligence Review
  • The book offers a solid overview of competitive intelligence in whole....The Internet Age of Competitive Intelligence is a worthwhile investment.
    —Journal of Business To Business Marketing
Description: Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from and provides access to the growing body of CI information, knowledge, and literature. Combining a scholarly approach with hands-on advice, McGonagle and Vella have written the first work to guide CI professionals through the emerging literature of their field. Among the important changes in the field the authors cover are: the radical changes in on line database searching and ways in which the Internet has fundamentally modified how we think of accessing data. Their book explores and reports the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using competitive intelligence and either writing about their experiences with it, or joining in new benchmarking studies. The result is newer information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better.
Table of Contents:
  • Preface
  • What Has Happened to Competitive Intelligence? A New Era of Business Research--Thirteen Years After
  • Who Is Using Competitive Intelligence? Where Is Competitve Intelligence Now?
  • The CI Process--and Its Problems
  • Needs Determination for CI Research and Analysis
  • Collection Issues: Research Strategies and Techniques
  • The Rise in the Importance of Secondary Sources
  • Using Online Databases
  • How to Use the Internet
  • Effective CI Techniques to Supplement Secondary Research
  • Analysis
  • Presentation and Dissemination
  • Legal and Ethical Issues
  • Securing and Protecting Competitively Sensitive Information
  • Management Issues
  • Operational Issues
  • Appendix
  • Glossary
  • Selected Bibliography
  • Index
LC Card Number: 98-27835
LCC Class: HD38
Dewey Class: 025
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