Preparing for Electronic Commerce in Asia

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Douglas Bullis

Book Code: Q206

ISBN: 1-56720-206-3

ISBN-13: 978-1-56720-206-9

DOI:

288 pages

Quorum Books

Publication: 2/28/1999

List Price: $125.00 (UK Sterling Price: £70.00)

Availability: In Stock

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Business » International Business
Business » E-Commerce/Internet
Business » Entrepreneurship
Business » Marketing, Advertising, Sales

Reviews:

[t]his volume is strong in that it examines information technology and competitive advantage in light of cultural shifts. Preparing for Electronic Commerce in Asia provides many insights for scholars and practitioners interested in IT and Asia....This book is of great use to the IT professional who is looking to develop systems. One must consider the people when building these systems and Bullis provides excellent insight. Similarly, for the academic interested in Asian-related IT, the author's delineation of cultural elements will help illuminate one's insight within this critical domain.
—Journal of Business-To-Business Marketing
...the book offers to all potential investors a good understanding of the kinds of services they should indulge in.
—The International Trade Journal

Description: Just as the crash of 1929 did not presage the downfall of the United States, neither will the economic crisis of 1997 mean the end of the rise of Asia and the Pacific Rim. Leading them out of a temporary setback, says Bullis, will be the new high-tech sectors of their economies: information services, communication technology, and electronic delivery systems such as e-commerce and e-business. His book is thus a non-technical look at the state of information technology (IT) and how people in the emerging Asia marketplace are thinking about it, especially in places like Singapore and Malaysia, the only two countries in the region pursuing the sorts of large-scale information infrastructure projects that will eventually determine the region's long term commerce in IT. Not a state of the technology book but a "state of the mindset book," it offers businesspeople worldwide an important understanding of this vast and burgeoning market for their products and services, insights that will help decision makers recognize the big mistakes they can make before they make them. An important and fascinating study for executives in all industries that hope to do business in the still vital Asian market. Bullis makes clear that a great deal of investment money and corporate prestige can be wasted if companies attempt to enter the Asia information technology (IT) services arena with no clear idea of what IT wants. Overseas firms often assume that their potential clients think the way they think and have the same needs. This is especially true, he says, with the sorts of decision makers who assume that marketplace forces alone condition investment decisions. But Asia is not a marketplace; it is a "cultureplace." Basic issues, such as freedom of expression, the social utility of information, who should benefit from commerce, and the structure of organizations--all these are viewed differently in Asia. Bullis' book explains just what the mindset of the region is, largely in the words of Asia's IT movers and shakers and those who are rising in the economy to become tomorrow's leaders and influentials, precisely the people with whom their counterparts elsewhere will soon have to deal. Readers will find not only a much better understanding of the kinds of services they should be offering, but how to tailor those services and their delivery systems to local realities.

Table of Contents:

Introduction
Asia's Electronic Commerce Era
Meet Your New Market--I
Asia Needs More Imformation Not More Money
The Changing Nature of Asia's Capitalisms
Three Critiques of Asian Capitalism
Reconstructing Asian Values
Information in a Time of Great Change
Delivery Systems--SingaporeONE
Meet Your New Market--II
Malaysia's MSC and SingaporeONE: Opportunity and Pitfalls
SingaporeONE
SingONE's Public Access Databases
SingONE in Government
SingONE and Economic Competitiveness
Evolving a National Information Infrastructure
Information Technology and Practical Applications
Beta Testing for Asia: Singapore's "Intelligent Island" Concept
Singapore Anxiety, Singapore Ferocity
Delivery Systems--Malaysia's Multimedia Super Corridor
Malaysia's Multimedia Super Corridor
The Thinking of Malaysia's IT Players
The MSC As Viewed by International Managers, Investors, and Consultancies
The MSC As KFC
E-Commerce's Sociological Complexities
Meet Your New Market--III
Asia's Dissemination Structures
Chinese Psychology and Business Style
Malay Male Psychology and Behavior
Indian Psychology and Behavior
Asia's Information Future
What Now?
Additional Readings
Index

LC Card Number: 98-7576

LCC Class: HF5548

Dewey Class: 382


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