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The Choosing By Advantages Decisionmaking System
(Click to Enlarge)
Jim Suhr
ISBN: 1-56720-217-9
ISBN-13: 978-1-56720-217-5
304 pages
Praeger Publishers
Publication: 1/30/1999
List Price: $110.95 (UK Sterling Price: £76.95)
Availability: Print on demand
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: Most decision-making methods in use today are flawed and result in less than optimal results. Choosing By Advantages (CBA) is a tested and effective system for determining the best decision by looking at the advantages of each option. It is an easy to use process that will be valuable to businesses, government agencies, engineers, and individuals.

Not only will the CBA system allow you to make the best decision in any scenario, it will also make it easy to show why the decision was the correct one. CBA is suprisingly simple to follow and will improve one's ability to create the best possible results in any given situation.
Table of Contents:
  • Foreword by Mark Johnson
    Introduction
    The Pivotal Cornerstone Principle
    Decisionmakers Must Use Sound Methods
    Decisionmakers Must Learn How to Use Sound Methods
    The Fundamental Rule of Sound Decisionmaking
    What, Exactly, Is an Advantage?
    Two Central Questions and Four Central Activities
    Sound Methods Do Not Weigh Advantages and Disadvantages
    Instant CBA and the Recognition-Response Process
    The Five-Step Skill-Learning Process
    The Principle of Anchoring
    Anchored Versus Unanchored Questions and Judgments
    The Two-List Method
    Preference Charts and Preference Curves
    Deciding Importance: Three Principles and Four Considerations
    The Bridge Design Experiment
    Vital Thinking Skills for Sound Decisionmaking
    The Sound Decisionmaking Vocabulary
    It Isn't "Just" a Matter of Semantics
    Sound Methods Do Not Weigh Factors
    Sound Methods Do Not Weigh Attributes
    Sound Methods Weigh Advantages
    Arithmetic, Reading, Writing, and Choosing By Advantages
    The Methods Principle
    How Can We Consistently Make Sound Decisions?
    How Can We Simplify Sound Decisionmaking?
    The Tabular Method
    Special Methods for Complex Decisions
    Special Methods for Money Decisions
    Simple Methods for Simple Decisions
    Very Simple Methods for Very Simple Decisions
    Conclusion
    References
    Index
About the Author: JIM SUHR is co-founder and president of the Institute for Decision Innovations, Inc. /e Throughout his career as a farmer, teacher, civil engineer, and consultant he has continuously searched for practical ways to improve human performance.
LCC Class: 658
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