Strategic, Organizational, and Managerial Impacts of Business Technologies

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David J. Good, Roberta J. Schultz

ISBN: 1-56720-244-6

ISBN-13: 978-1-56720-244-1

DOI:

144 pages

Praeger Publishers

Publication: 3/30/2000

List Price: $95.00 (UK Sterling Price: £65.95)

Availability: In Stock

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: Good and Schultz demonstrate how the careful identification and management of technologies provide significant advantages that for many managers and firms far outweigh the disadvantages imposed through the invention of these technologies. As part of this exploration, the strategic, organizational, and managerial impacts of technology are explored in a variety of venues. The book discusses such topics as the roots and directions of technology, how technology will change organizational teamwork, its influence on internal and external (e.g., supplier and customer) relationships, opportunities provided technological entrepreneurs, and the influence of technology on marketing, employees, customer partnerships, information systems, and resource strategies.

To demonstrate the practical application and to bring in real-life scenarios, a host of business applications are introduced. As a result, this book provides managers a strategic roadmap to using technology for a competitive advantage, while remaining free from the entanglement of specific technologies.

Table of Contents:

Introduction
The History and Future Roles of Technology in Business
Utilizing Technologies with Teamwork
Managing the Change of Technology
Technology's Influence on Relationships: Internal and External
Entrepreneurs and Technology
The Influence of Technology on Marketing
Managing Employees: New Challenges and Opportunities through Technology
Technological Synergy: The Organizational Integration of Information Systems
Resource Expenditure Strategies: Anticipating Future Directions
New Technologies: New Problems and Solutions
Conclusions: Opportunities and Risks of Technologies
References
Author Index
Subject Index

About the Author: DAVID J. GOOD has extensive experience in the strategic and operational use of technology./e Previously with Sprint, AT&T, and Business Systems Management, Dr. Good focused on the utilization of technology to gain a competitive advantage. He is currently Professor of Marketing at Grand Valley State University in Grand Rapids, Michigan.

ROBERTA J. SCHULTZ is on the graduate faculty in Marketing for Western Michigan University at Grand Rapids. /e Previously with Southwestern Bell and American Bell in marketing to large business-to-business markets, Dr. Schultz worked closely with a variety of large technology users.

LCC Class: 658


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