My Account Wish List
Advanced Search
Print - Close Window
www.greenwood.com/catalog/Q342.aspx
All Greenwood Products
Specialty Retailers -- Marketing Triumphs and Blunders
(Click to Enlarge)
Ronald D. Michman, Edward M. Mazze
Book Code: Q342
ISBN: 1-56720-342-6
ISBN-13: 978-1-56720-342-4
280 pages, tables
Quorum Books
Publication: 2/28/2001
List Price: $119.95 (UK Sterling Price: £70.00)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments.
    —Journal of Consumer Marketing     2003
Description: Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.
Table of Contents:
  • Preface
  • Development of Specialty Store Retailing
  • Drugstore: Kings of Scrambled Merchandising
  • Specialty Clothing Stores: Masters of Market Segmentation
  • Furniture Stores: Targeting a Fragmented Market
  • Shoe Stores: Targeting Lifestyle Characteristics
  • Home Improvement Stores: Targeting the Do-It-Yourself Market
  • Bookstores: Targeting the Educated Market
  • Electronics Stores: Technological Segmentation
  • Toy Stores: New Strategies of Niche Marketing
  • Automotive Stores: Multidimensional Buyer Behavior
  • Epilogue
  • Selected Bibliography
  • Index
LC Card Number: 00-027655
LCC Class: HF5429
Dewey Class: 658
All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc.
88 Post Road West, Westport CT 06881, (203) 226-3571