Global Firms and Emerging Markets in an Age of Anxiety

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S. Benjamin Prasad, ed., Pervez N. Ghauri, ed.

ISBN: 1-56720-421-X

ISBN-13: 978-1-56720-421-6

DOI:

336 pages

Praeger Publishers

Publication: 4/30/2004

List Price: $95.00 (UK Sterling Price: £65.95)

Availability: In Stock

Media Type: Hardcover

Also Available: Ebook

Trim Size: 6 1/8 x 9 1/4

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Description: The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals—whether of American, British, European, or Japanese origin—are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses.

Table of Contents:

Preface
Emerging Challenges
Multinationals in the Seventies and Beyond by S. Benjamin Prasad
The Bald Eagle Cannot Find Its Way in the Rainforest by Alvaro Cuervo-Cazurra and C. Annique Un
Challenges for the European Auto Multinationals by Heike Proff
Multinationals and Technology Development in Latin America and Asia by Andres Lopez and Marcela Miozzo
National Rules on Strategy Context: Embraer and Brazil's Aerospace Program by Thomas C. Lawton and Steven M. McGuire
Changing Contexts
Initial Trust and Joint Venturing in Emerging Nations by Kwong Chan, W. Harvey Hegarty, and Stewart R. Miller
Family Conglomerates: Key Features Relevant to Multinationals by Destan Kandemir, Dackwan Kim, and S. Tamer Cavusgil
International Joint Venture Control: An Intergrated Framework by Yan Zhang and Haiyang Li
Joint Venture Activities in Southeast Asia by Daniel C. Indro and Malika Richards
National Culture in China and Multinational Performance by Ji Li
Entering Emerging Markets: Ignorance and Discovery by Jan Johanson and Martin Johanson
Prospects for Global Firms
Strategies of Multinationals in Contemporary China by Peter Enderwick
Rethinking MNE-Emerging Market Relationships: Some Insights from East Asia by Mo Yamin and Pervez N. Ghauri
Institutions and Market Reforms: A Locational Guide for MNE Investments by Ram Mudambi, Pietro Navarra, and Chris Paul
On Economic Liberalization in India by Rose M. Prasad and Lawrence Jenicke
Looking Toward 2010
A Look Ahead: Multinational Enterprises and Emerging Markets by Pervez N. Ghauri
A Selected Bibliography
About the Editors

About the Author: S. BENJAMIN PRASAD is Director of York Research in Mount Pleasant, Michigan, and Professor Emeritus of Management at Ohio University and Central Michigan University. He has taught or conducted scholarly research in Brazil, Canada, Kuwait, Ireland, Japan, Malaysia, Mexico, and the Netherlands during a thirty-year period. The author of dozens of journal articles, he has written five books and edited ten.

PERVEZ N. GHAURI is Professor of International Business at the University of Manchester, Institute of Science and Technology, in Manchester, England.

LCC Class: 338


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