The Manager's Guide to Competitive Intelligence

Subjects:

• Business » Marketing, Advertising, Sales
• Business » Management

Reviews:

• In The Managers Guide to Competitive Intelligence, McGonagle and Vella offer comprehensive guidelines for CI managers to achieve their goals. They cover the responsibilities and duties, and give strategic direction for managers trying to find their way in this important, but often overlooked, discipline....Get this book and read every page-highlighting, earmarking, or annotating every part that is needed in your organization, but not possible with a single-person staff. Then pass it on to your boss, the one who controls your budget and keeps asking how you are doing. Add a note: "You need CI information-fast, cheap, or accurate-choose any two." If you can get the boss to read this book and understand what you must do, your job will be much easier.
  
  —Business Information Alert February 2004

Table of Contents:

• Introduction
• The Basics of CI and What They Mean to a Manager
• Just How Good Are You?
• Staff
• Structure
• Missions and Images
• Dealing with Other Units
• Training
• Legal and Ethical Issues
• Internal Client Management
• An Overview of Managing Data Gathering
• Tips on Managing Analysis
• Effectively Communicating CI
• Dissemination of the Finished CI
• Growth and Development
• Going Outside for Help
• Measuring CI's Impact on the Firm
• Special Cases
• Key References