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The Manager's Guide to Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
ISBN: 1-56720-571-2
ISBN-13: 978-1-56720-571-8
272 pages
Praeger Publishers
Publication: 9/30/2003
List Price: $91.95 (UK Sterling Price: £63.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.

Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
Table of Contents:
  • Introduction
    The Basics of CI and What They Mean to a Manager
    Just How Good Are You?
    Staff
    Structure
    Missions and Images
    Dealing with Other Units
    Training
    Legal and Ethical Issues
    Internal Client Management
    An Overview of Managing Data Gathering
    Tips on Managing Analysis
    Effectively Communicating CI
    Dissemination of the Finished CI
    Growth and Development
    Going Outside for Help
    Measuring CI's Impact on the Firm
    Special Cases
    Key References
About the Author: JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals.

CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.
LCC Class: 658
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